Marketing Manager

Viaplay in Santa Clara, CA

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • Compensation: $80,020.00 - 144,170.00 / Year*
position filled
Bigger challenges. Bolder ideas. Global impact. At Viasat, were on a mission to deliver connections with the capacity to change the world. Were the company behind the worlds fastest satellite internet service, with technology thats helping to bridge the digital divide and improve life for our customers around the globe. By providing powerful new ways for people to connect with one another, gain greater access to education, entertainment, medical research, commerce, and much more, our team is empowering millions of customers worldwide. Were growing rapidly and looking for passionate, innovative professionals to join our team and connect the world to more. Youll work in a collaborative and inclusive environment that values diverse perspectives and continuous learning, and provides industry-leading benefits with unmatched opportunities for career growth. Our team is fearless in pursuit of new ideas and uncompromising in our quest to become the worlds first truly global Internet Service Provider. Interested in joining our mission? Take a look at career opportunities at Viasat today.Job ResponsibilitiesOur Global Business Solutions team is constantly iterating, solving problems, and working together to connect businesses around the globe with high-speed internet. Together, we are blazing new trails to give businesses the connectivity flexibility they need to thrive and we're just getting started.This is a highly cross-functional role where you will be working in a fast-paced team of marketing professionals and sales and product leaders to drive growth of our business connectivity solutions across the U.S.
  • Develop and execute marketing programs designed to drive top-of-funnel leads.
  • Strengthen our channel partner relationships, maximizing co-op and creating a strategic schedule to support them at every stage of the lead funnel.
  • Regularly evaluate sales feedback, customer trends, third-party research, and martech system metrics to identify new ways to grow our customer base.
  • Provide executive-ready market insights and recommendations on strategy.
  • Develop creative and diverse customer-facing marketing collateral (such as website content, blogs, and presentations) that can relate to both business and technical audiences.
  • Direct internal marketing teams and external agencies by providing clear requirements and briefs that guide results-oriented integrated marketing campaigns.
  • Monitor and maintain up-to-date competitor and industry intelligence, reporting actionable learnings that help maintain Viasats position as a leader in satellite connectivity.
  • Champion the understanding and execution of account-based marketing (ABM) programs including audience identification, lead scoring, customer value prop, go-to-market strategy and measurement frameworks.
  • Identify joint marketing opportunities to expand brand visibility via channel and strategic partnerships.
  • Keep current with leading-edge marketing industry trends and best practices to drive greater scale and success.
  • Ensure consistent branding across all marketing materials.
  • Requirements
  • 8+ years relevant Business-to-Business (B2B) marketing experience
  • 1-2 years managing / supervising people
  • Demonstrated success in a marketing role working for a nationwide company in the telecommunications or cable industry
  • Proficient in Salesforce, Marketo (or similar marketing automation tool), Microsoft Office (Excel, PowerPoint, Word)
  • Familiar with Tableau or similar analytics software and Adobe Creative Suite
  • Excellent project and budget management skills
  • Strong background driving ROI based lead generation campaigns
  • Experience supporting indirect channels and managing reseller relationships
  • Ability to create impactful and compelling marketing content
  • Strong writing skills, especially for creative briefs and results reporting summaries
  • Eye for detail and the ability to ensure projects of any scale are delivered on time
  • Solid teamwork, interpersonal, and relationship management skills
  • Must be located in Carlsbad, CA or College Station, TX
  • Bachelor's degree
  • Willing to travel up to 20%
  • Preferences
  • Experience in a telecommunicationsindustry similar to Viasat

  • * Estimated salary

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