Partner Marketing Specialist

Compensation

: $67,900.00 - $111,780.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Partner Marketing Specialist
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King of Prussia, Pennsylvania, United States
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Marketing
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190872 Requisition #
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Oct 21, 2019 Post Date
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JOB SUMMARY:
The Partner Marketing Specialist position is responsible for partner go-to-market planning, co-marketing campaign execution, events management and partner enablement. This role will own all marketing elements necessary to bring strategic and channel partners successfully to market to generate sales and realize joint customer successes. The Partner Marketing Specialist will collaborate with partners, business development, sales and product marketing to succeed.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
+ Serve as the primary marketing contact between Vertex and designated partners.
+ Support partner go-to-market planning for designated partners to ensure successful launches for partner integrations and co-marketing initiatives.
+ Create effective marketing content for co-marketing campaigns including web content, product integration videos, webinars, joint customer case studies, solution whitepapers, etc.
+ Own the coordination of partner marketing activities for events, partner webinars, joint email campaigns, etc.
+ Build partner recruitment and enablement programs for strategic, technical and channel partners.
+ Coordinate with internal marketing teams to ensure alignment with Vertex messaging.
+ Work with Sales to determine market needs and reception of partner activities.
+ Manage and track spending for your marketing activities.
+ Determine KPIs, report performance, evaluate ROI and recommend actions to improve future program performance.
+ Support department leadership and assist in other marketing-related activities as needed.
+ Maintain knowledge of industry trends by regularly monitoring relevant publications.
+ Travel for events and other partner efforts will be required (approx. 20% of time).
PREFERRED KNOWLEDGE, SKILLS, ABILITIES, TRAITS:
+ + Working knowledge of:
+ ERP systems (e.g. SAP, Oracle, etc.).
+ Marketplaces and eCommerce platforms (e.g. Magento, Shopify, etc.)
+ Software deployment methods (e.g. on-premise, cloud/SaaS, etc.).
+ Metric-oriented with a passion for analyzing products, competitors and market dynamics.
+ Ability to manage projects and make decisions across multiple opportunities and priorities.
+ Strong presentation skills to audiences of various size and make-up.
+ Customer-focused with a strong interest in speaking with customers regularly.
+ Exceptional written and verbal communication skills.
+ Highly motivated, self-starter with exceptional organizational skills.
+ Quick learner with a "roll up the sleeves" approach and incredible attention to detail.
+ Relentless optimism and strong work ethic.
+ A proven track record of success in a fast moving, technical environment.
+ Proficiency in Microsoft Office packages is required.
EDUCATION, EXPERIENCE AND TRAINING:
+ Bachelors degree in Science, Business Administration or equivalent.
+ 2+ years of experience with marketing, business development and/or product management in high-tech, IT or enterprise software space.
+ Previous track record of successful marketing program execution with measurable results.
+ Experience developing and carrying out B2B marketing plans.
REQUIRED FOUNDATIONAL COMPETENCIES:
+ Builds Relationships: Fosters open dialogue and obtains shared commitment to proposals; shared ideas and information to promote mutual understanding, respect, and effective decision-making.
+ Drives for Results: Acts to create opportunities for Vertex or to avoid future problems; has the courage to act with incomplete information rather than simply thinking about it; maintains a focused commitment to achieving enterprise objectives.
+ Knows the Business: Understands and applies knowledge of Vertexs business and processes to accomplish goals.
+ Anticipates Customer Needs (internal and external): Establishes and maintains productive relationships with customers and partners, anticipating their needs.
+ Learns Continuously: Expands own knowledge base to enhance performance; seeks development to increase strengths for current and future needs.
COMMENTS:
The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned and management retains the right to add or change the duties at any time.
Vertex is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
While performing the duties of this job, the work environment may require an individual to be able to sit or be stationary at a computer and use computers for extended periods of time and move freely around the building. Travel may be required. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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