Marketing Manager


: $67,900.00 - $111,780.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Product Marketing Manager King of Prussia, Pennsylvania, United States Marketing 190955 Requisition # 1 day ago Post Date Apply for JobShare this JobSign Up for Job Alerts JOB SUMMARY: The Product Marketing Manager develops and executes global product and market strategy initiatives by capturing market insight and translating it into actionable, differentiated products and programs which benefit customers and drive revenue. This includes working in a cross functional capacity to develop and successfully execute strategic and tactical marketing plans. ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES: + Establish and enhance product offering through identifying and assessing product and market opportunities and outlining road maps to align with company objectives. + Translate market research data, customer feedback, and technology trends into product requirements. + Provide leadership and strategic direction for the marketing processes and key marketing deliverables by establishing strategies and plans that support corporate and business objectives. + Employ analytical tools to create and monitor effectiveness and work with marketing team members to make adjustments to e-commerce activities, online marketing campaigns, search engine marketing, web content and social media activities as appropriate. + Coordinate with Solution owners to identify and define appropriate target audiences and market segments. + Support rollout plan for new features/functionality, release updates and track cross-functional implementation of plan collaborating with product, marketing, sales, and support teams. + Develop and implement business plans that highlight competitive landscape and customer needs. Perform market analysis including market models, and strategic direction to meet corporate and business objectives. + Manage and communicate product promotional activities, product training/educational tools and marketing direction to sales teams and other strategic channels (e.g. distribution channels). + Track, maintain and manage sales enablement content and tools such as sales presentations, data sheets, solution briefs to keep content relevant and manage overall asset repository; disseminate the latest information to sales on regular basis. + Lead marketing efforts to understand segment influencers including customer demographics, competitive assessments, and market needs. + Research customer and market requirements, competition and market trends and share insights with internal stakeholders for decision-making. + Work directly with sales team to help reach business objectives and goals. + Act as the primary contact to clients and/or partners as required. + Support development website content and sales collateral including datasheets, case studies, and demo videos; help create contextual product and market content for demand gen programs. + Ensure appropriate levels of coordination and calibration across marketing team and other stakeholders. + Responsible for measuring, reporting, and analyzing campaign/project results and making recommendations to enhance future programs and projects. + Lead or participate in other projects or duties as assigned. KNOWLEDGE, SKILLS AND ABILITIES: + Comprehensive understanding of the marketing and product planning process. + Strong strategic planning and tactical implementation experience in marketing across various outlets including web-based, traditional, multi-media, etc. + Working knowledge of major ERP, e-commerce, and procurement systems (ex. SAP, Oracle, NetSuite, Sage, Quickbooks, Magento, Ariba). + Familiarity with cloud/SaaS offerings, and/or experience in the middleware market with strong technical acumen. + Strong analytical skills and passion for analyzing products, competitors, and market dynamics. + Ability to manage projects and make decisions across multiple opportunities and/or priorities. + Strong presentation skills for external presentations to various sized audiences. + Metrics-oriented and customer focused, with a strong interest in speaking with customers regularly. + Exceptional written and verbal communication skills. + Highly motivated, self-starter with exceptional organizational skills. + Quick learner with a "roll up the sleeves" approach and incredible attention to detail. + Relentless optimism and strong work ethic. + A proven track record of success in a fast moving, technical environment. + Experience in marketing channels (advertising, direct mail, tradeshows, web, etc.) + Excellent knowledge of marketing strategies and tactics + Knowledge of full project life cycle execution for web development, email campaigns, online media production, and mobile marketing + Must be detail-oriented and able to manage multiple projects and be customer-focused. + Strong project management experience + Excellent interpersonal skills to work with internal and external stakeholders + Proven ability to meet tight deadlines and handle complex problems with minimal supervision. + Knowledge of marketing communications and event organization preferred. + Proficiency in Microsoft Office packages is required. + Ability to manage job-related and personal stress effectively. EDUCATION AND TRAINING: + Bachelor's degree in Marketing or other related area or an equivalent combination of education and experience. + 7+ years experience with marketing, business development and/or product management in the enterprise IT software space. + Previous experience with SaaS, Cloud solutions. + Successful track record of developing go-to marketing programs with measurable results. REQUIRED FOUNDATIONAL COMPETENCIES: + Builds Relationships: Fosters open dialogue and obtains shared commitment to proposals; shared ideas and information to promote mutual understanding, respect, and effective decision-making. + Drives for Results: Acts to create opportunities for Vertex SMB or to avoid future problems; has the courage to act with incomplete information rather than simply thinking about it; maintains a focused commitment to achieving enterprise objectives. + Knows the Business: Understands and applies knowledge of Vertex SMB's business and processes to accomplish goals. + Anticipates Customer Needs (internal and external): Establishes and maintains productive relationships with customers and partners, anticipating their needs. + Learns Continuously: Expands own knowledge base to enhance performance; seeks development to increase strengths for current and future needs. COMMENTS: The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned and management retains the right to add or change the duties at any time. .. Vertex is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. While performing the duties of this job, the work environment may require an individual to be able to sit or be stationary at a computer and use computers for extended periods of time and move freely around the building. Travel may be required. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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