Market Research Analyst II

Compensation

: $78,445.00 - $130,350.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Market Research Analyst II
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King of Prussia, Pennsylvania, United States
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Customer Center of Excellence
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190971 Requisition #
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Oct 23, 2019 Post Date
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JOB SUMMARY:
Provides data analysis, data visualization, and all phases of survey execution in support of primary and secondary research projects managed by the Market Research and Intelligence group for the Office of Strategy, Product Management, Marketing, and Sales organizations. Responsible for executing large scale surveys such as the Annual Customer survey. Responsible for project research deliverables assigned by Market Research Manager, Sr. Market Research Analyst, and Office of Strategy leaders.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
Key Deliverables-
+ Primary research execution and reporting (i.e., survey design, programming, in-depth interviewing, quant and qualitative data analyses, report writing, presentations) in support of Cx, product mgmt. & strategy stakeholders.
+ Data analyses and create data visualizations in support of market opportunity assessments using Power BI or Tableau tools.
+ Secondary research execution and reporting with data resources from research firms (e.g., Gartner & Forrester) and other technology market resources.
+ Facilitation of win/loss program and distribution of research assets in support of sales.
+ Facilitation of competitive news briefs and company wide distribution of research assets.
Primary Duties-
+ Survey design and analysis using Qualtrics survey tool;
+ Advanced survey reporting (analysis of textual data, trade off/price modeling to prioritize features of products, regression analyses to identify key drivers of purchase, discriminant analyses to identify customer segments) using Qualtrics-StatIQ, Python, SPSS, or Excel Stat add in.
+ Applies understanding of research methods to support the information needs of market research customers within the Vertex organization and assists Market Research leaders in designing and implementing research projects.
+ Independently coordinates and executes primary customer research projects (qualitative and quantitative) in support of proprietary information requests. Takes ownership of projects and keeps management appraised of project status and problem resolution through all phases.
+ Collaborates with team on procedural issues and communicates decisions as appropriate.
+ Understands and applies the principles of market intelligence processes and practices and assists Market Intelligence Leader in implementing Market Intelligence initiatives.
+ Independently gathers and organizes secondary research information.
+ Assists Product Managers by defining parameters for customer and market contact lists to support customer and market research projects. Is familiar with Vertex processes and sources of list information.
+ Maintains and contributes to a shared repository of market research and intelligence data.
+ Supports a culture of collaborative decision making and open sharing of information within the company.
+ Commits to understanding and applying the principles of market research processes and practices and assists leaders in implementing market research and intelligence initiatives.
+ Build job knowledge and skills by attending educational workshops or seminars, reviewing professional publications; establishing personal networks; participating in professional societies; developing and/or maintaining proficiency in the latest personal productivity tools, and enhancing analytical and survey skills.
+ Be familiar with Zone to Win construct and how we operationalize for effective design and coordination of research projects.
+ Lead or participate in other projects or duties as assigned.
+ Occasional travel required (<10%)
+ SUPPORT A DYNAMIC TEAM ENVIRONMENT AT VERTEX By collaborating with other employees, entities and teams contributing time, effort, enthusiasm and ideas
SUPERVISORY RESPONSIBILITIES:
+ Serve as mentor and subject matter expert to College Interns/Co-op Students as needed
+ KNOWLEDGE, SKILLS AND ABILITIES:
+ Committed to self-development/continuous learning
+ Ability to follow standard practices and procedures to resolve basic issues.
+ Ability to follow detailed instructions.
+ Ability to work under close supervision.
+ Ability to build stable working relationships internally.
+ Ability to listen and understand information and communicate the same.
+ Must possess good organizational skills.
+ Must be results oriented, customer focused, and exhibit good interpersonal skills.
+ Proficiency in Microsoft office packages.
+ Sufficient knowledge of business communications, including telephone, voicemail, and e-mail and operations of office machines, such as photocopier, scanner, and fax.
EDUCATION, TRAINING:
+ Education: BS in Business with Data Analytics Concentration or Statistics/Math Minor
+ Experience: Coursework/experience in data analysis, market research methods, market analysis and statistics is desirable.
Specialized Knowledge, Skills and Abilities:
+ Strong analytical, mathematical and writing skills.
+ Strong attention to detail.
+ Ability to synthesize data and communicate to non-experts.
+ Excellent oral, written and presentation skills required; able to make group presentations.
+ Strong project management skills; capable of balancing multiple projects simultaneously.
+ Experience SPSS, R or other statistical packages
+ Qualtrics including Text analytics and StatIQ
+ Power BI and/or Tableau
+ Dun and Bradstreet tools, Gartner, Forrester, and IDC a plus
+ Proven ability to stay on task, overcome obstacles, meet deadlines, and deliver results.
Other Qualifications The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.
+ Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.
+ Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule better is the enemy of done. Dont spend hours when minutes are enough.
+ Work with Purpose - Exhibit a We Can mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.
+ Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.
+ Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if youre unsure, ask. Demonstrate unwavering support for decisions.
+ Vertex is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
While performing the duties of this job, the work environment may require an individual to be able to sit or be stationary at a computer and use computers for extended periods of time and move freely around the building. Travel may be required. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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