Digital Marketing Specialist

Valid in Lisle, IL

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • Compensation: $62,380.00 - 99,960.00 / Year*
position filled

Duties & Essential Job Functions

  • Strategize, develop, and execute ad campaigns from ideation to execution. Emphasis on Google Ads with understanding of paid social platforms.
  • Serve as the digital marketing subject matter expert within the marketing department and make strategic recommendations that aid in the achievement of regional and global sales goals.
  • Use SEM, SEO, PPC, email campaigns, blogs, forums, and other social media experiences to generate leads and drive sales.
  • Solid understanding of digital advertising ecosystems and how they work to deliver ads to intended targets to properly optimize campaigns across a variety of vertical markets.
  • Assist in the creation of marketing copy that also contains a researched keyword profile or theme that balances call-to-action messaging with optimized terms for web pages, blogs and other marketing assets.
  • Oversee reporting and analysis of organic and paid search campaign performance.
  • Work collaboratively with the marketing team and other cross-functional teams to ensure program success.

Required Qualifications

  • 3 to 5 years of experience in a Digital Marketing role.
  • Bachelors level degree in Digital Marketing or related field is required.
  • Possess a successful track record using digital marketing strategies to acquire customers and generate revenue through SEO, SEM, paid and organic search, social platforms, content marketing, retargeting and email marketing.
  • Excellent copywriting and verbal skills.
  • Highly organized with strong attention to detail.
  • Strong interpersonal skills with the ability to work within a team or independently.
  • Effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
  • Computer proficiency with Microsoft Office software (Word, PowerPoint, Excel, and Outlook) required.

Preferred Qualifications

  • Experience with B2B lead generation is a plus.


* Estimated salary


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