Develop & help ensure successful execution of 360 degree marketing plans for TULA Skincare across all consumer touchpoints. This Senior Manager will be working in a fast paced, creative environment that offers an opportunity to be part of building a rapidly growing brand. This role is on the Brand Marketing team, reporting directly to the VP of Brand Marketing. TULA headquarters are based in New York City. Key Responsibilities Partner with VP of Brand Marketing to develop our brand strategy, ensuring TULA skincare is a differentiated, top of mind skincare brand in the short & long term Develop & help oversee execution of 360 degree marketing campaigns for new product launches & core product portfolio to increase brand awareness, drive new customer acquisition and hit aggressive revenue growth targets Facilitate creative brainstorming and strong cross-functional collaboration across PR & Partnerships, Social, Influencer, Creative, Retail, Digital/Ecommerce & Product Development Develop positioning, messaging, copy & content for TULA brand and products on tight timelines Project manage all brand marketing campaigns end to end, continually pitching in to help execute Support VP Sales in development of 360 retail marketing campaigns, specific to retailer needs; includes management / execution of support materials (e.g., retailer specific product launch plans, artwork, collateral, digital assets, merchandising) to ensure continuity of brand messaging and experience across retail channels Conceive, pitch, negotiate, and manage brand marketing partnerships end to end to introduce TULA to new customers and enhance our brand positioning, e.g., sampling box partnerships Support key brand moments including events and pop-ups Identify actionable consumer insights, competitive analysis and category trends Qualifications 6-8 years of brand marketing experience, beauty preferred Are a quick-thinking, creative, hands-on, organized, problem-solver Have impeccable written communication skills, especially as it relates to brand storytelling Have good eye for smart, innovative, effective ways to excite & engage consumers Strong project management, cross-functional communication & influencing skills Experience in ecommerce & retail Have the ability to analyze performance data and drive actionable next steps Have a desire to flourish in fast-paced environment with an entrepreneurial spirit Love pop-culture, skincare, health & wellness! About TULA Skincare TULA is the leading probiotic skincare and wellness brand, offering innovative products powered by probiotics and superfoods that are both clean & effective. As a digitally native and social first brand, we engage our customers at every touchpoint to help them feel confident in their skin and make it easier to achieve a healthy balance, inside and out. Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, and Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups and beauty companies. TULA headquarters are based in New York City.
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