Director, Marketing

Compensation

: $109,185.00 - $111,780.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Summary:

The Director of Marketing will be responsible for the support and execution of marketing programs aimed at increasing THM platform adoption, awareness and company growth. This role will be responsible for the creation of engaging content across marketing channels, analyzing marketing strategies and communicating clearly across all stakeholders.


Essential Functions:

  • Create and execute content marketing campaigns across all online channels
  • Liaison with company leaders to compose clear, concise and engaging content for multiple mediums including website, ebooks, whitepapers, email, social media, video, webinars, press releases and presentations
  • Support the development of customer personas and utilize writing styles that appeal to various target audiences
  • Collaborate with content specialists, graphic designers and internal team members to create and review all content and ensure consistent messaging
  • Work closely with product and account teams to develop content strategies and materials to support the onboarding cycle of clients and business development
  • Ensure adherence to content marketing best practices
  • Lead research to drive thought leadership that fuels white papers, webinars, press and campaigns
  • Must be able to respond quickly in an environment of changing priorities


Competencies:

  • Excellent written and verbal communication skills
  • Proficient in Microsoft Outlook, Word, Excel, and the Internet
  • Experience with Salesforce, WordPress, Adobe Creative Cloud a plus
  • Experience with marketing automation platforms preferred
  • Strong detail and organizational skills
  • Creativity with the ability and desire to think critically about problems
  • Process improvement orientation


Education & Experience:Bachelor s degree required, business or marketing preferred.

  • 5 8 years of marketing experience related to the worker s compensation or insurance industry


Transparent Health Marketplace continues to look for key members to build out our team. Our mission, to create an intelligent marketplace where technology drives improved medical outcomes while reducing costs for payors, providers and consumers will revolutionize how worker s compensation claims are managed. The THM platform directly connects payors and providers of workers compensation healthcare services in an open platform featuring market-driven, point-in-time pricing. By automating manual processes and eliminating redundancies, THM delivers greater efficiency and cost savings for payors, new referral opportunities for providers and better outcomes for all stakeholders in the workers compensation industry.


Health Marketplace is an Equal Opportunity Employer

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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