Head of Marketing North America - Boston at Signavio (Springfield)

  • Springfield, MA

Compensation

: $77,520.00 - $128,560.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Head of Marketing North America - Boston at Signavio
Boston, MA, US
Description
* You are responsible for creating the Marketing strategy for North America
* Plan, organize and attend events in North America and manage sponsorships, in coordination with our Senior Marketing Manager North America
* Work closely with the US Marketing Team in driving and managing local marketing activities for the Market
* Create programs that will generate quality leads and drive sales revenue
* Analyze results of US Field Marketing campaigns and provide on-going reporting and insights to the SVP of Marketing
* Work closely with our Sales Team to align Sales and Marketing efforts
* Generate new marketing ideas and manage their realization, from the idea to execution and to review
* Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits
* Keep abreast of industry trends, competition and new opportunities
* Perform ongoing tracking and reporting on B2B marketing initiatives
* Develop and execute targeted B2B marketing campaigns for the region
Requirements
* You have a Bachelor or Master degree in Business Administration, Marketing or Communications
* You have at least 8 years of experience directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results in the software industry
* You have experience in organizing events, including planning, execution and controlling
* Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
* You are experienced in email marketing
* You have strong communication skills
* You are a strategic thinker
* You are self-motivated, have initiative and enjoy being part of a great team in an international organization
* Native English and further languages are welcome
* You like travelling (50% travel within North America and Europe)
What we offer

* You have a Bachelor or Master degree in Business Administration, Marketing or Communications * You have at least 8 years of experience directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results in the software industry * You have experience in organizing events, including planning, execution and controlling * Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis * You are experienced in email marketing * You have strong communication skills * You are a strategic thinker * You are self-motivated, have initiative and enjoy being part of a great team in an international organization * Native English and further languages are welcome * You like travelling (50% travel within North America and Europe)



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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