Marketing Operations Specialist

Compensation

: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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About Us

Born out of frustration with the traditional cash register business, ShopKeep was designed by a retailer with a noble aim: to rescue independent business owners from the nightmare of archaic point of sale systems, and replace it with something beautiful, simple and affordable. It turned out that by doing this, we were giving our fellow merchants a fighting chance against the big guys. So we kept doing it.

Today, our mission is simple: Empower independent business owners to dream big and fight smart. We're doing this by disrupting the industry through our cloud-based architecture, amazing customer care and intuitive software that delivers the data small business owners need to run a smarter business.

At ShopKeep, we've been successful because of our awesome team that believes small businesses make up the heart of our communities.

About This Role

ShopKeep is looking for a detailed, process-oriented Marketing Operations Specialist to support the implementation and execution of our performance marketing strategy. This is a great opportunity for career growth in marketing operations at a company that is poised for its next inflection point. In this important role, you will be the person who builds the systems and processes that we use every day to execute and automate marketing workflows.

This role offers a chance for you to join the ShopKeep Marketing Team in a key operational position. You will regularly work on communications that go out to thousands of customers and prospects, help us collect thousands more leads from our website, and analyze the effectiveness of these measures.

You will become a Marketo expert and a regular participant in major cross-functional projects. This is a great opportunity to learn new skills, sharpen some existing ones, and make a major difference for ShopKeep as a whole.

What You Will Do

  • Work with the Senior Marketing Automation Manager to create, test, and deploy Marketo forms for ShopKeep landing pages.
  • Create, test, and deploy Marketo email campaigns to ShopKeep customers and prospects.
  • Analyze the effectiveness of individual and ongoing email campaigns, plus analyze general email performance based on device type, time of day, and other key variables.
  • Work with the Senior Marketing Automation Manager to devise processes that keep the Marketo database clean of old leads and duplicates.
  • Manage marketing operations project timelines to keep the team focused for on-time delivery of projects and tasks.
  • Maintain data hygiene best practices for systems used in lead generation, marketing automation, and performance reporting (e.g. Salesforce, Marketo).
  • Create and execute ongoing training and develop user documentation that empowers all team members to leverage our marketing and sales software stack to help them succeed.
  • Develop reporting tools and dashboards for senior leadership to inform important strategic decision-making
  • Perform additional duties related to the fulfillment of other marketing operational needs.

What You Need

  • 3+ years of total work experience
  • 1+ years experience in marketing/sales operations
  • A wealth of knowledge and experience using marketing and sales automation and CRM platforms specifically: Marketo, Outreach, Salesforce, and Google Analytics
  • Intermediate/advanced user of Microsoft Excel
  • HTML / CSS proficiency a plus
  • Project management experience a plus

Benefits

We provide the essentials...

  • Medical, Dental, and Vision Insurance
  • Flexible Paid Time Off (PTO) Policy
  • Commuter Benefits
  • 401k Match

...and the fun-damentals:

  • Catered Meals
  • Happy Hours
  • Beer Fridge
  • Stocked Snack Shelf

Still have energy to burn?

  • Meditation Sessions
  • Massage Therapy
  • Standing Desks

ShopKeep is an Equal Opportunity Employer

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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