Senior Manager, Marketing - Digital, Immunology Dermatology Marketing
Compensation: $77,920.00 - $127,920.00 /year *
Employment Type: Full-Time
Industry: Healthcare - Physician
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Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron commercializes medicines for eye diseases, high LDL-cholesterol, atopic dermatitis and a rare inflammatory condition and has product candidates in development in other areas of high unmet medical need, including rheumatoid arthritis, asthma, pain, cancer and infectious diseases.
The Sr. Marketing Manager is responsible for non-personal promotion for the DUPIXENT HCP Dermatology Marketing team accountable for the atopic dermatitis indication in the US.
o Manages all non-personal promotional activity (digital, print, and 3rd party custom programs) for the atopic dermatitis indication for DUPIXENT in the US
Leads the development of media and digital strategy, as well as, the execution of related tactics
Tracks the metrics and effectiveness of tactics to optimize HCP engagements
o Leads the implementation and tracking of product sampling for the AD indication in the US
o Assists in planning & participates in relevant Brand Team Meetings for Regeneron only, as well as, with the alliance partner (e.g. POA captain)
o Responsible for the inventory management of promotional materials
o Ensures that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines
o Works cross functionally to create, manage and track the joint budgets to ensure that the alliance is operating within the JCC-endorsed budget and appropriate phasing
o Jointly manages all digital and media agencies involved in key projects with quarterly assessment and budget tracking
Bachelor's degree required.
8+ years of 'progressive' industry/relevant professional experience; 5+ years of pharmaceutical/biotech marketing, product management, or related experience
2-4 years pharmaceutical digital marketing experience required
Immunology/biologics experience preferred
Launch experience a plus
Prior pharmaceutical sales experience a plus
Dermatology experience a plus
Previous work within a co-promote or Alliance is a plus
Biotechnology or small specialty pharmaceutical marketing experience desired
Prior digital and multichannel marketing experience in the pharmaceutical industry
Strong analytical skills for ease of tracking and communicating metrics
Ability to communicate HCP engagement levels and overall project results to management and cross-functional partners
Working understanding of media planning and buying
Strong project and process skills with attention to detail
Must be proactive and able to prioritize
Must be able to operate in high paced launch environment
Good interpersonal skills both internally & externally
Ability to represent REGN perspective in alliance partnership and influence in a matrix organization
Must be willing to travel approximately 10-20% and willing to travel on weekends to conferences and meetings, as needed
This is an opportunity to join our select team that is already leading the way in the Pharmaceutical/Biotech industry. Apply today and learn more about Regeneron's unwavering commitment to combining good science & good business.
To all agencies: Please, no phone calls or emails to any employee of Regeneron about this opening. All resumes submitted by search firms/employment agencies to any employee at Regeneron via-email, the internet or in any form and/or method will be deemed the sole property of Regeneron, unless such search firms/employment agencies were engaged by Regeneron for this position and a valid agreement with Regeneron is in place. In the event a candidate who was submitted outside of the Regeneron agency engagement process is hired, no fee or payment of any kind will be paid.
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
An important note about privacy: Regeneron is committed to your privacy and will not ask for sensitive personal information such as social security number, date of birth or bank account details via email or social media. We do not interview candidates on Google Hangouts. Any questions about job listings can be directed to ...@regeneron.com. We also do not hire for 'at-home data entry' positions.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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