Paid Search Marketing Specialist - Quantitative Systems (Flushing)

Compensation

: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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About the Job
In this role, you will be assisting with the overall growth of our paid search campaigns. Were looking for an individual whos passionate about optimizing paid search campaigns and enhancing performance across multiple platforms. If you are constantly striving to implement the perfect paid search campaign with captivating creative coupled with outstanding targeting and execution, this may be the next place for you.
What Youll Get to Do Assist SEM team in writing ad copy, expanding keywords, launching and optimizing paid search campaigns to meet and exceed traffic, revenue and profitability goals. Conduct daily and weekly SEM optimization exercises that include bid management, ad creative, ad extensions and keyword enhancements. Assist in testing keyword bids, ad copy, offers and landing pages in order to continually improve key metrics (clicks, leads, conversions) across campaigns. Monitor competition and provide recommendations based on market conditions specific to ad copy, ad extensions, keyword categories and beta usage. Stay up-to-date on best practices and latest developments in paid search. Work Tier 2 search engines (Bing & Yahoo/Oath) and be interested in managing other paid marketing channels
What You Bring to the Table 1- 2 years of relevant work experience as a Paid Search Specialist or similar role in SEM / PPC. Fully understand Google, Bing & Yahoo/Oath paid search platforms & Adwords Editors (certifications a plus), including keyword development, account setup, ad creation, match types, quality score, negative keywords, bidding strategy(CPA, ROAS, Enhanced CPC, portfolio bidding), conversion rates, audience targeting & segmentation etc. Advanced skills in Excel (pivot tables, lookups). Able to work with large datasets quickly, accurately and efficiently. Ability to multi-task and work efficiently in a fast-paced environment. Detail oriented with strong analytical and problem-solving skills. Desire to learn and become part of the team. BS / BA Degree You're passionate about your work and love what you do. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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