Email Marketing Specialist (Orem)

Qualtrics in Orem, UT

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • $57,830.00 - 97,850.00
position filled

Why Qualtrics?

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of businesscustomer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data)the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visitqualtrics.com.

Expectations for Success

  • Oversee product email marketing calendar to ensure accurate deployment of emails
  • Serve as a point of contact and project manage assets for scheduled email campaigns with internal stakeholders to ensure accurate deployment of emails
  • Build emails with proper formatting and templates
  • Ensure proper targeting and audience segmentation for all emails deployed
  • Routinely run testing to improve key email metrics
  • Own the QA process for email campaigns
  • Analyze email campaign results and report campaign performance, summarizing key insights, and offering recommendations
  • Manage email replies from email deployments
  • Qualifications

  • 2-5 years of email marketing experience
  • Familiarity with marketing automation platforms (preferably Marketo) and CRM tools (preferably Salesforce)
  • Knowledge of email marketing best practices and global laws
  • Demonstrated success managing and executing a high-volume of email campaigns
  • Self-starter with excellent organizational skills who can drive projects from start to finish
  • Project coordination skills with the ability to effectively collaborate with cross-functional teams and internal stakeholders
  • Proven success working with tight deadlines and turnaround times
  • Basic knowledge of HTML and Photoshop
  • Knowledge of email marketing measurement and metrics

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