Director of Mobile Marketing

Odesus in El Segundo, CA

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • Compensation: $122,215.00 - 144,170.00 / Year*
position filled
Large Japanese video game developer corporation is looking to hire a Director of Marketing (SE) Mobile Application in El Segundo, CA.
Competitive base + bonus structure.
As the Director of Mobile Marketing, you will be responsible for building and executing effective user acquisition and engagement campaigns for our current and upcoming slate of mobile titles from both our Japanese and Western studios. As the Director, you will be a recognized expert in mobile marketing and will collaborate with development studios to build breakthrough campaigns that drive user acquisition and engagement. You will manage a cross-functional team of direct reports and will work frequently across functional groups. An ideal candidate for this role must be performance-driven and an experienced leader who can manage a diverse portfolio of mobile titles.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Manage the mobile marketing function across a portfolio of titles.
Ensure that revenue objectives are delivered, business models are optimized and budgets are maintained.
Work with key stakeholders to build foundational marketing plans for upcoming releases.
Define target audiences, positioning and key marketing strategies.
Lead the mobile marketing team in the execution of go-to-market & growth strategies for new mobile releases.
Lead and coordinate the creation of all marketing assets for App Stores and digital/physical marketing campaigns.
Establish and communicate performance metrics for each title including paid conversion rates, Lifetime Customer Valuation, and media acquisition spending targets.
Manage ad agencies, networks and partners to maximize ROI.
Develop App Store Optimization (ASO) strategies for each title to ensure that those apps appear at the top of the search results in App Stores.
Evaluate and share the results of ongoing marketing activities, analytical data, and social and community feedback.
Use learning to inform creative and strategic decisions on the marketing campaign.
Manage media relationships for the Western mobile portfolio and monitor ongoing user acquisition results, optimization and platform metrics.
Build and support relationships with external partners including first parties to expand our promotional opportunities.
Provide mobile market data and best practices across the organization.
Represent the marketing function for mobile titles in the green-light process.
EXPERIENCE REQUIREMENTS
8+ years of relevant mobile and/or game marketing experience with user acquisition, performance marketing and strategic planning expertise.
A solid track record of bringing games to market, including building compelling marketing plans, working closely with development teams and championing projects across an organization.
5+ years of experience of senior leadership roles managing a consumer-focused marketing team.
Thorough understanding and experience of the mobile game market across North America and Europe.
Experience working globally and with different cultures.
EDUCATION and/or EXPERIENCE
Bachelor s degree and (MBA - preferred or equivalent experience required)
Minimum of 3~5 years of marketing consumer brands and product management in gaming, entertainment, or a consumer product company preferred.

* Estimated salary


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