Marketing Automation Specialist
Nulab in New York, NY
- Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
- Type: Full Time
- Compensation: $77,920.00 - 127,920.00 / Year*
Nulab is a team of fun-spirited innovators dedicated to creating collaboration software for modern teams. Our products are loved by over 4 million users across 190 countries. With headquarters in Fukuoka, Japan and offices spanning New York City, Tokyo, and Kyoto, our company is growing quickly.
We re looking for a talented Marketing Automation Specialist to work across our suite of B2B SaaS products on increasing customer activation, improving retention, and promoting acquisition. This is a growth-oriented and analytical role. You will be an integral part of our close-knit marketing team, and you will work alongside our dedicated product development and customer success teams.
Plan and execute campaigns across Nulab s user segments to onboard and activate users through email and in-app.
Develop and execute initiatives and content to improve engagement/retention, and nurture long-term usage.
Own all customer email communications from acquisition to referral.
Test and analyze new customer segments and map out strategies based on email performance and marketing objectives.
Implement A/B and multivariate testing on emails and content to continually maximize performance and engagement.
Discover and remedy gaps in customer experience that may lead to customer attrition.
Enforce marketing automation and retention best-practices.
Set up reporting dashboards to track and improve performance.
3+ years of email and retention marketing experience for B2B SaaS products.
Proficient in Marketo and Salesforce.
Self-starter with an ability to initiate projects and execute from start to finish.
In-depth experience with analytical tools including product and web analytics and Excel.
Detail-oriented with excellent oral and written communication skills.
Solid working knowledge of digital marketing including SEO/SEM, social media and common digital marketing tools.
Up-to-date with the latest trends and best practices in online marketing and analytics.
Fully covered health, vision, and dental insurance.
Generous paid vacation.
Autonomous and hands-on role with real impact you ll be joining Nulab at an exciting time of growth!
Work with a fun, collaborative, and close-knit team.
Office snacks, team events, and more!
* Estimated salary
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