Marketing Automation Specialist

Nulab in New York, NY

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • Compensation: $77,920.00 - 127,920.00 / Year*

Nulab is a team of fun-spirited innovators dedicated to creating collaboration software for modern teams. Our products are loved by over 4 million users across 190 countries. With headquarters in Fukuoka, Japan and offices spanning New York City, Tokyo, and Kyoto, our company is growing quickly.

We re looking for a talented Marketing Automation Specialist to work across our suite of B2B SaaS products on increasing customer activation, improving retention, and promoting acquisition. This is a growth-oriented and analytical role. You will be an integral part of our close-knit marketing team, and you will work alongside our dedicated product development and customer success teams.


  • Plan and execute campaigns across Nulab s user segments to onboard and activate users through email and in-app.

  • Develop and execute initiatives and content to improve engagement/retention, and nurture long-term usage.

  • Own all customer email communications from acquisition to referral.

  • Test and analyze new customer segments and map out strategies based on email performance and marketing objectives.

  • Implement A/B and multivariate testing on emails and content to continually maximize performance and engagement.

  • Discover and remedy gaps in customer experience that may lead to customer attrition.

  • Enforce marketing automation and retention best-practices.

  • Set up reporting dashboards to track and improve performance.


  • 3+ years of email and retention marketing experience for B2B SaaS products.

  • Proficient in Marketo and Salesforce.

  • Self-starter with an ability to initiate projects and execute from start to finish.

  • In-depth experience with analytical tools including product and web analytics and Excel.

  • Detail-oriented with excellent oral and written communication skills.

  • Solid working knowledge of digital marketing including SEO/SEM, social media and common digital marketing tools.

  • Up-to-date with the latest trends and best practices in online marketing and analytics.


  • Fully covered health, vision, and dental insurance.

  • Generous paid vacation.

  • Autonomous and hands-on role with real impact you ll be joining Nulab at an exciting time of growth!

  • Work with a fun, collaborative, and close-knit team.

  • Monthly metrocard.

  • Office snacks, team events, and more!

* Estimated salary

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