Marketing Analytics Lead

Compensation

: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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What You'll Do: Lead a team of analysts who manipulate large, complex datasets to create analytical insights and inform strategic direction on channel performance including marketing ROI, media optimization, opportunity identification, dashboard creation among other key analytics areas Manage a team of analysts to deliver regular business critical reports on marketing performance, ensuring consistency, accuracy and timeliness. Build strong relationships with marketing leaders to organize and prioritize feedback from our users on future improvements Partner with Data Science and Engineering to develop long-term roadmap for marketing data architecture and ensure uptime through technology platform changes or migrations Solve challenging business problems creatively, efficiently, and independently, especially when faced with time and operational constraints or ambiguity Deliver on multiple initiatives in the same time frame with minimal supervision Create and present communications that convey the "story" from data, analytics and media insights to business leaders, motivating change and a culture of experimentation toward performance Ensure and monitor proper instrument tracking (e.g. via Google Analytics, etc.) for marketing tools As a Marketing Analytics Lead on our team, you will lead a team that manages at-scale reporting and analytical insights for a global marketing team across all of Scotch's business lines and marketing channels. Required Professional and Technical Expertise 5 years experience collaborating with technical partners in engineering and data science on how to design efficient, scalable reporting systems. 5 years experience in leading impactful data-related or analytics projects and visually presenting and communicating findings with minimal supervision 3 years experience in communicating and collaborating with cross-functional teams (e.g, marketing, sales, finance, business analytics, and engineering) at various levels (e.g, peers to senior leadership) 3 years xperience and comfort with using and analyzing large data sets Advanced knowledge of Excel including macros Intermediate knowledge of PowerPoint, including ability to use PowerPoint to communicate analytical insights effectively to stakeholders Understand the full spectrum of marketing and various functions within marketing. Enjoy working in teams and collaborative environment Preferred Professional and Technical Expertise 7 years experience collaborating with technical partners in engineering and data science on how to design efficient, scalable reporting systems. 5 years experience in communicating and collaborating with cross-functional teams (e.g, marketing, sales, finance, business analytics, and engineering) at various levels (e.g, peers to senior leadership) 5 years experience and comfort with using and analyzing large data sets Intermediate/Advanced knowledge of SQL Strong analytical skills, including data querying, predictive modeling, and experimental design required Expertise in a data visualization tool, particularly Tableau, Looker, Qlikview, Cognos Intermediate knowledge of PowerPoint, including ability to use PowerPoint to communicate analytical insights effectively to stakeholders Experience in statistical analysis or programming including R and Python.Salary Range: NAMinimum Qualification5 - 7 years * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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