Market Research Lead

Compensation

: $103,330.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Description The Market Research Lead performs data analysis supporting learning plans via management and usage of consumer behavioral, demographic, and attitudinal data. The Market Research Lead works on problems of diverse scope and complexity ranging from moderate to substantial.Responsibilities Job Description The Market Research Lead uses market research methodologies and data analytics techniques to derive insights and translate results of analyses into actionable recommendations. As an analytic consultant who is an indispensable business partner, the Lead will collaborate with business leaders to drive tactical plans aligned to key strategic objectives and KPIs. Highly successful Market Research Leads exercise independent judgment and decision making on complex issues regarding job duties and related tasks, and work under minimal supervision to determine the best course of action. Required Qualifications Bachelor's Degree in Marketing, Communications, Business or relevant quantitative field 5+ years of experience with Marketing Research methodologies (survey methodologies, interview techniques, feedback capture using multiple channels, etc.) 5+ years of data analysis experience(develop and execute database queries to create data sets; data merging & mining data sets to produce descriptive analysis and perform predictive analytics) Expertise using data exploration and visualization tools, such as Tableau, Excel, Qlikview, etc. Possess the ability communicate complex, quantitative information, simply, for maximum business understanding and impact Enthusiasm, motivation and leadership presence are essential: be a confident change agent; excel at "data translation" and presentations (both oral and written) to a broad array of audiences (from executives and senior leaders to supervisors in front line functions) Project management experience and ability to prioritize multiple, diverse projects Preferred Qualifications Master's degree or other graduate degree Experience in the health insurance industry Experience in SQL and SASSalary Range: NAMinimum Qualification5 - 7 years * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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