Guinness Mentors are beer enthusiasts that can educate consumers on the DBC portfolio during on, off and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make educated, informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness.
Guinness Mentors must adhere to MKTG Policies & Procedures, in addition to completing and passing all required trainings & exams pertaining to our client brands. Educators must also be also to successfully showcase their knowledge on the brands by preparing a 2-3 min presentation that is meant to take a consumer through the history & heritage of the brand, distillation process and highlight additional brand information.
Being hired as a Guinness Mentor does not guarantee that he/she will be assigned to any particular quantity of assignments. Guinness Mentor must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.
Position Responsibilities include but are not limited to:
Physical and Other Requirements