Media Analyst: Digital and Social
Compensation: $78,920.00 - $139,280.00 /year *
Employment Type: Full-Time
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Working at Blue Water is an opportunity to collaborate with some of the brightest minds in our region at an established digital marketing agency.We are looking for a Media Analyst with a thorough understanding of digital and social media metrics to join our growing team.Key ResponsibilitiesManage online campaigns, reporting and analytics in all digital and social media channelsEnsure accuracy and attention to detail in all phases of digital tracking: data collection, data processing and reportingPull data from Facebook, Twitter, Instagram, Google Analytics and other sources and aggregate results into a proprietary databaseAnalyze, measure and interpret digital and social media KPIs with the ability to deliver insights in a constructive and concise mannerMonitor activity on an ongoing basis to identify optimization opportunitiesProvide a holistic view of media impact across channels and client properties in order to tie campaign performance together across paid, owned and earned platformsImplement ad-hoc projects to build data resources, enhance reporting and deliver cross-campaign analytical insights Monitor competitive landscape and stay current with industry trendsProvide Google Analytics training to clientsEducation + ExperienceBachelor s degree in media communications, marketing, statistics, business or related field1-2 years of relevant experience is requiredFunctional knowledge of online and social media metrics and third party reporting tools; familiarity with web technology and web analyticsComfortable with hands-on involvement with data retrieval, aggregation, manipulation, analysis and insight generation (data mining)Ability to analyze raw data, identify trend drivers, draw conclusions and summarize actionable recommendationsPositive, diplomatic, self-starter, results-oriented, and enthusiastic about problem solvingPassion for using data to answer questions and an insatiable curiosity for new media platformsExcellent verbal and written communication skills, with ability to convey technical findings in a way that is digestibleDetail-oriented and organized, with the ability to aggregate and manipulate large data from multiple channels and sourcesAbility to interact effectively with peers and cross-functional groups in a team-oriented operating structureAdvanced skills in Microsoft Excel is a mustExcellent knowledge of industry measurement data sourcesData visualization skills a plus, e.g. TableauBlue Water is located outside of Washington, D.C. and has offices in New York and San Francisco. Our agency has been in business since 2001 and has been honored with many industry awards such as Webby, W3, Davey, HOW Design, IMA, MDC, and GD USA.Our culture is fast-paced, casual and fun. We believe in a strong, team oriented culture and we want to recruit other like-minded digital experts who enjoy the same. We offer health care coverage, dental insurance, 401 (k) options, employee referral program, Flex hours program, lunch & learn sessions, creative casual dress code, recreational game area, and much more.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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