Marketing Writer (North Salt Lake)

Compensation

: $57,225.00 - $103,240.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Marketing Writer

Job Description:

Marketing Writer

Attention creative, passionate, dedicated wordsmiths! In this role, you'll write a range of marketing content to support the Micro Focus website and our global demand-generation campaigns. Our expert writing team has one overarching goalto connect with prospects and customers so that they fall in love with our brand, trust it, and remain loyal to it. To that end, we create engaging, informative, persuasive copy that educates audiences, generates demand, sells products, and promotes Micro Focus at every opportunity.

Responsibilities:
  • Write and edit compelling ads, blogs, brochures, emails, web pages, trade show materials, product flyers, and other marketing content.
  • Apply writing best practices to generate awareness of, interest in, and demand for Micro Focus solutions throughout the customer journey.
  • Write and edit for clarity, brevity, accuracy, readability, and value.
  • Ensure that consistent brand messaging is used across all channels.
  • Enforce the Micro Focus writing style guidelines.
  • Build trusted relationships with designers, product marketers, subject matter experts, and other stakeholders.
  • Constructively challenge content that is not clear, consistent, well structured, or meaningful.
  • Work proactively, meet tight turnaround times, and assist teammates as needed.
Requirements:
  • 7+ years of experience as a copywriter, ad writer, marketing writer, or journalist.
  • Strong writing and verbal communication skills.
  • Strong ability to translate complex technical concepts into clear, relevant, customer-centric copy.
  • Energetic mindset with the talent to produce multiple options fast, under pressure, and within specifications. (e.g., word count, target audience, voice, style, etc.)
  • Fast and insightful research skills.
  • Enthusiasm for web metrics that gauge content performance.
  • Tenacity, strong work ethic, and a desire to constantly improve and share insights.
  • Bachelors degree or higher in communications, marketing, journalism, or English.
Recommended Qualifications:
  • Experience with B2B marketing
  • Experience in technology industry
  • Knowledge of SEO best practices
  • Knowledge of best practices for web and email writing
Portfolio Submission Required

Please include a link to your online portfolio or samples of recent work.

#LI-PR1

Job:

Marketing

Micro Focus is proud to be an Equal Opportunity Employer. Prospective employees will receive consideration without discrimination because of race, colour, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, genetic information, citizenship or any other legally protected status* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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