Marketing Strategy Integration Director


: $100,305.00 - $106,050.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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We re a Little Different
Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.

We don t believe in jobs at Mercy, we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart.

At Mercy, you ll feel our supportive community every step of your day, especially the tough ones. We re a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow.

The Marketing & Strategic Integration Director is responsible for leading the Mercy Virtual marketing program(s) and building relationships with key customers while marketing a diverse portfolio of services. We are looking for a relationship builder comfortable in a fast-paced and dynamic environment, with the ability to develop and execute on unique, creative and strong ideas that resonate with health systems, internal & external business partners and/or other key audiences. Success will be measured by the ability to help articulate & advance awareness of Mercy Virtual strategy, to achieve business objectives through a diverse marketing program focusing on a variety of target audiences, and to understand and engage the ministry s co-workers in the organizational mission, vision and brand through a variety of communication streams.

High-level Job Requirements
Responsible for developing marketing goals and strategies that are aligned with overarching Mercy and Business Integration strategies and objectives, and supporting execution of tactics that are consistent, measurable and repeatable
Collaboratively work with Mercy Virtual and Integrated Marketing leadership to prioritize marketing efforts that support internal growth while driving business-to-business growth and retention
Strong understanding of Integrated Marketing plans and processes and exceptional collaboration with peers throughout Integrated Marketing
Develops annual marketing strategy plan in support of defined business goals
Accountable for driving positive return on investment for all marketing programs
Essential Duties and Responsibilities:
Ensures Mercy Virtual s strategic marketing and communication needs are prioritized, realized and implemented on a timely basis
Leads commercialization process in consumer centric, needs-based model
Plays key role in identifying and supporting market-specific goals, identifying strategic priorities for the business and determining how to best meet acquisition and awareness goals
Develops, implements and measures fully integrated marketing initiatives, with a distinct focus on acquisition, retention and loyalty
Leads the review and development of website content, ensuring a timely and accurate representation of services, product offerings and locations, while supporting the overall content strategy
Manages participation and engagement in industry trade shows and publications
Manages all social media platform messaging and collaborates with Integrated Marketing partners for development, delivery and execution
Maintains ongoing relationship with Mercy ministry, regional and community leaders; represents Mercy Virtual throughout all communities
Participates with senior leadership team in strategy development
Utilizes analytics to provide healthcare supply trends and market insights, and interprets/presents data to drive decision making and collaboration
Collaborates with all Integrated Marketing functions to ensure successful implementation of all marketing initiatives and support of sales initiatives
Partners with Human Resources on co-worker engagement and communications initiatives
Owns day-to-day management of Mercy Virtual market-specific projects
Coordinates the development and oversees implementation of marketing plans, particularly in areas related to Integrated Marketing and the Commercial strategy
Ensures alignment of Mercy Virtual marketing strategies with Integrated Marketing and across all lines of business
Implements and maintains Mercy Virtual brand, culture and experience
Collaborates with leadership team and Business Development in support of the Mercy s business development work
Shares Business Development goals with Business Integration team
Collaborates with the Mercy s Integrated Marketing Communications team on all media relations and social media initiatives; supports team in news making tactics
Leads initiatives with the goal of enterprise implementation
Develops and manages centralized marketing budget for Mercy Virtual marketing
Participates in leadership planning and presentations throughout the Mercy ministry, as well as with other health care providers with whom Mercy has partnerships
Maintains familiarity with state-of-art health care marketing through networking, professional organizations, industry literature and other methods
Embraces the fluidity of the healthcare industry and the many changes likely to occur in the coming years, acknowledging that ministry needs will require role variation for all
Because you re committed to excellence, you understand the importance of being properly prepared for your role at Mercy. That s why you ll bring to your role the right set of qualifications:

Bachelor s degree in business, marketing or similar area of study
MBA preferred
Minimum of 12 years of progressive experience in marketing and planning, business development or other leadership experience
Proven track record in utilizing segmentation, targeting, positioning, branding, customer strategy, product development, and/or pricing strategies
High degree of knowledge in telehealth/virtual medicine preferred
Experience in new product/service and company/division startup mode with growth to maturity
We ll Support You at Work and Home
Our foundations are built on dignity and respect. Modern Healthcare Magazine named us as a top 100 places to work. We go out of our way to help people feel welcomed. We offer day-one comprehensive health, vision and dental coverage, PTO, and employer-matched retirement funds for benefit eligible coworkers. We re proud to provide tuition reimbursement to help you grow and learn new skills.

What Makes a Good Match for Mercy
Compassion and professionalism go hand-in-hand with us, along with exceptional quality care. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We re also collaborative and are not afraid to do a little extra to deliver excellent care that s just part of our commitment. If that sounds like a fit for you as well, we encourage you to apply.
marketing, strategy, planning, business development, new product, leader
#LI-TF1 * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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