Marketing Analytics Consultant

  • Springfield, MA

Compensation

: $77,520.00 - $128,560.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Since 1851, MassMutual's commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We're people helping people. A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other. Together, we're stronger. Description o Develop reporting/dashboards reflecting campaign results for all channels within assigned projects. Work with staff and vendors to maximize marketing effectiveness within established profitability thresholds. o Business Intelligence analyst, provide campaign insights and recommendations to improve performance. o Identify industry best practices in reporting, attribution and consumer matching and work to integrate them into Client Acquisition analytics. o Support custom analytic projects for Client Acquisition team, interfacing with the data science, advanced analytic and IT teams when appropriate. o Create self-serve analytic tools and mentor Client Acquisition team on their use. o Manage sales attribution DataMart, identifying/implementing future measurement requirements. o Develop quality control processes that validate the accuracy and reasonableness of sales attribution DataMart. o Leverage historical response and sales data to project future performance. Support the annual planning process and quarterly forecasts. o Oversee continuous review of process improvements in campaign development, quality control, database analysis, etc. o Identify automation opportunities within Client Acquisition processing to generate time/ROI efficiencies. o Build knowledgebase of data sources across the enterprise and data dictionaries o 5+ years of strategic experience in database management and reporting o Exceptional quantitative skills - able to extrapolate information and apply to other areas o Able to understand and influence tactical details, while identifying and communicating items of primary importance o Advanced understanding of direct response tracking methodologies and sales attribution models o Advanced MS Excel, Tableau, Alteryx skills are required (SQL, Vertica and ETL knowledge beneficial) o Database management skills required, experience working various database programs, including the ability to write simple queries and extract data o Knowledge of statistical techniques, such as predictive models and significance, and how/when to apply them o Able to review large sets of data and evaluate for consistency and accuracy o Strategic thinker with experience leading department-wide projects o Ability to formalize and standardize process flows and quality control procedures o Strong organizational skills and attention to detail o Self-motivated and flexible, able to manage multiple priorities at once R5054Salary Range: NAMinimum Qualification5 - 7 years

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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