Email Marketing Campaign Specialist

Compensation

: $60,310.00 - $106,050.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Contract position. Now - 12/31/20

**You will work remote until our client reopens their offices.


We are working with our client located in Kansas City to find an experienced Email Marketing Campaign Specialist to join their team. Hands-on execution of email marketing programs in support of retail organization including ownership of the setup, maintenance, and reporting for recurring and triggered email communications. Utilize email marketing best practices and apply them to the execution of campaigns in collaboration with the Marketing team to optimize business revenue & consumer engagement.

Responsibilities:

Building and coding email campaigns using HTML, database file/segment selection, and quality assurance of all outbound campaigns

Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns and journeys

Deploys email and mobile campaigns to appropriate subscriber lists

Troubleshoots technical issues related to HTML templates, list segmentation, technical issues, and other aspects of email execution, as required

Outputs retention marketing (email and direct mail) database file segmentations and lists, writes data file set-up and output instructions and campaign packets for vendors, and manages respective projects with vendors

Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns

Responsible for email marketing reporting and analysis to provide recommendations for marketing optimizations to enhance performance of marketing emails

Responsible for staying up to date with email marketing industry benchmarks, best practices, and emerging trends and opportunities for marketing optimizations

Communicates with internal team members effectively to execute email campaigns

Develops and documents efficiencies in current and future processes

Required Qualifications:

Four-year college degree or equivalent combination of education and experience

2 years+ of hands-on experience with email tools (such as SalesForce Marketing Cloud, ExactTarget, Cheetah Mail, SilverPop, Responsys, Listrak, Lyris, Vertical Response, etc.)

Experience with SalesForce Marketing Cloud email tools including Content Builder, Automation Studio and Journey Builder

Advanced knowledge of HTML and AmpScript

Intermediate knowledge of Predictive Intelligence within SFMC

Intermediate knowledge of SQL (plus experience with SQL in SFMC)

Experience with SFMC Platform API/Data feed integration experience highly desired

Ability to troubleshoot coding problems

Advanced knowledge of Microsoft Excel

Good understanding of database concepts and segmentation

Ability to write database queries

Experience with Adobe Creative Suite and web site analytics tools such as, Google Analytics, Coremetrics and/or Omniture

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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