Marketing Generalist


: $60,250.00 - $99,960.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Our Company

Teacher absences result in massive amounts of lost learning time for students, particularly in under-resourced schools. Kokua solves this problem by bringing together a growing network of passionate guest teachers who are dedicated to leveraging this time with students. We believe that proximity is power, and one role model can change a life forever. Our mission is to connect students with positive influences who can create an environment where students feel free to explore possibilities they didn t even know existed. Join a dynamic, driven team looking to make a lasting impact for future generations.

Kokua began in Chicago in 2011 and has since grown across the country. We were recognized by Forbes in 2016 as an up-and-coming organization making an impact in the field of education, and we have exciting growth plans ahead! This is where you come in.

The Position

We're looking for a Marketing Generalist to help amplify Kokua s brand presence and impact. These efforts will focus on increasing our guest teacher pool, and increasing conversion rates from hire into classroom.

Candidate needs to be well-versed in social media platforms and best practices, and have a wide grasp of marketing-related skills such as creating content and writing copy, project management, drip campaigns, SEO and Google Analytics, Wordpress website and Hubspot email campaign management, updating job posts, and assisting hiring with lead generation.

Overall, you help create and execute marketing content across various marketing channels, and articulate story through a variety of mediums.

This position offers an opportunity for impact inside a rapidly growing company. Have a direct impact on the lives of students, schools and the field of education!

Who You Are

  • You have a strong passion for empowering students, particularly those growing up in underserved communities
  • You are entrepreneurial, creative, and persistent
  • You are a great storyteller and writer you can craft a compelling narrative and create content to capture it
  • You are passionate about social media and gifted at engaging and creating followers

What You Do

  • Find great Guest Teacher candidates to serve schools across our regions
  • Assist with all digital recruitment platforms, monitor performance, and make modifications as needed
  • Create job descriptions, post and manage across all hiring platforms such as Indeed, LinkedIn, ZipRecruiter, Website, etc.
  • Provide innovation with new job sites and lead generation strategies
  • Assist with budgets across all digital, print, and other marketing initiatives; be data-driven and follow dashboards
  • Help coordinate events and network gatherings (drafting proposals, curating logistics)
  • Assist with projects involving outside agencies and internal projects and initiatives
  • Report results and plans to leadership on a weekly basis
  • Create and manage posts, videos, and groups, and drive followers across all social media platforms
  • Develop and execute creative content with such software as Google Docs, PowerPoint, Excel, Photoshop, etc.
  • Assist with managing and maintaining website
  • You have grit, humility and flexibility - are able and willing to jump on any task that forwards the team and operate with an atypical standard of excellence

Key Skills

  • 3-5+ years marketing and business experience delivering highly successful growth and user engagement strategies for social media platforms.
  • Experience executing and assisting with multi-platform marketing campaigns including Google, Facebook, Instagram, web, offline, in-app.
  • You exemplify and aspire to Kokua s 7 Core Values (see website).
  • Experience in Adobe Suite a plus
  • Experience in education is a plus

Please apply directly via LinkedIn, and attach a resume. For any questions, please email

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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