Manager of Marketing Operations and Demand Generation

Compensation

: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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ROLE

ION is looking for an experienced Marketing Operations Manager to help build world class B2B Demand Generation program. The Marketing Operations Manager is responsible for the day-to-day management of our marketing technology systems (Eloqua and Salesforce), with a focus on enabling the marketing team to build, measure, and optimize Lead Generation and Nurture campaigns. This role requires hands on experience with B2B marketing tools including Eloqua and Salesforce and a deep understanding of the full Lead to Revenue cycle.
RESPONSBILITIES

Collaborates in optimizing the technology and data processes that fuel a global B2B marketing team.
Helps manage technical aspects and processes of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
Works with the product marketing team and the Central Agency to execute campaigns in Eloqua
Ensures that marketing automation and CRM process allow for strong campaign insight and full end to end lead management (Lead to Revenue)
Collaborates in building and managing Salesforce reports and dashboards.
Design and manage processes for measurement, tracking effectiveness and business impact of marketing campaigns and tactics.
Analyze and audit data to ensure underlying quality supports data-driven decision-making.
Helps manage marketing budget and related processes.
Contributes to paid social media campaigns and strategy, from awareness to re-targeting, across multiple audiences and channels.
Recommends and oversees new areas and channels to expand digital marketing performance, including paid media.
Oversee the campaign schedule across all channels.
Develops and maintains marketing tools central repository - content hub, content sharing platform
Light knowledge of HTML with focus on email and landing pages desired but not mandatory.
REQUIRED CAPABILITES

BA/BS
Minimum 5 years of professional experience
At least 2 years of hands-on experience in Eloqua or equivalent marketing automation tool
Strong process orientation, and attention to detail
Ability to manage multiple projects at the same time in a fast-paced environment.
ABOUT ION

ION is a market leading FinTech company providing pioneering software and consultancy services to customers around the globe. We serve large financial institutions, niche trading firms, central banks, and multinational corporations. Our mission is automation through innovation. We simplify complex processes, streamline, and digitize businesses, building a competitive advantage for our customers. Our products help the world's leading organizations do more, in a better and simpler way than ever before. ION software underpins the global fixed income, FX, and derivatives markets, and we are a leading market provider of treasury and commodity software. With a dynamic team of 5,000+ employees, 50+ global offices, and over 2,450+ clients worldwide, ION provides an unparalleled experience for those who share our passion for growth and technology evolution. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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