Market Research Anly II

Igt in Sacramento, CA

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • Compensation: $101,490.00 - 197,100.00 / Year*
position filled
IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.
This position is responsible for an analytics function which supports sales, strategic and marketing planning, product development, and IGT customer needs. This position will be primarily focused on Sales reporting and presentations. Additional responsibilities could include historical market /game analyses and recommendations, retailer analyses, sales forecasting and analyses, promotional analyses, market segmentation, marketing planning, customer consultation and support of primary research for new products and games.
  • Consolidates and analyzes the US corporate forecast each month.
  • Preparation of executive presentations.
  • Works with the Account Teams in order to provide detailed and thorough market and content analysis on an on-going basis.
  • Ensures the accuracy and quality of data.
  • Identifies trends and relationships of variables in a dataset and make recommendations.
  • Provides thorough and detailed trends and forecasts of existing products as well as potential implementation of new products in the marketplace.
  • Presents and support the findings of the analyses.
  • Works in cooperation with Finance team to coordinate the US sales forecast for the company.
  • Works in cooperation with other analysts to maintain internal databases, create custom reports, and generate case studies and other such analysis in support of customer/corporate development of marketing plans, product research and multiple other company objectives.
  • Assists in the designs and administration of complex retail analyses for use in modeling for optimal site selection and retailer distribution and placement, sales performance, market segmentation and product positioning.
  • Interfaces directly with other internal departments, and site personnel to present analyses, results, forecasts, and recommendations.
  • Assists in the development of strategic marketing plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking.
  • Assists with market research development and analysis in order to support recommendation development, and presentations for selected customer accounts and products.
  • Coordinates efforts with other marketing and site professionals to identify best practices for marketing, promotion, retailer development and distribution.
  • BA or BS or equivalent with a quantitative concentration such as marketing, finance or accounting experience desirable.
  • 3-5 years corporate work experience requirements.
  • Highly organized with ability to multi-task and meet deadlines.
  • Excellent analytical skills and detail-oriented.
  • Self-motivated, able to work both independently and as part of a team.
  • Technical proficiency and willingness to learn new technologies.
  • Strong abilities in statistical and data analysis and excellent presentation and organizational skills.
  • Results-oriented with a demonstrated ability to deliver high-quality end product.
  • Must have strong proficiency in Excel and PowerPoint.
  • Experience with business systems and financial reporting software, SAP BPC is a plus.
Keys to Success
Building collaborative relationships
Decision making
Drive results
Foster innovation
Personal energy

IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.

* Estimated salary

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