Associate, Direct Buying - New York

Compensation

: $97,673.33 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Description

Position at GroupM North America

Assistant Broadcast Buyer , DRTV

Company Overview

GroupM Direct is the global media investment management company. We manage nearly one third of all media advertising expenditures globally. The GroupM Direct team services the GroupM operating companies ? Mindshare, MEC, Maxus and MediaCom with full direct marketing services.

GroupM is the leading global media investment management company for WPP?s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/Six, and the outcomes-driven programmatic audience company, Xaxis.

Responsible for more than US $108B in annual media investment by some of the world?s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology, and an array of specialty services including addressable TV, content, and sports. GroupM works closely with WPP?s data investment management group, Kantar, and together they account for almost 50% of WPP?s group revenues of more than US $19B.

GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

Job Overview:

This is an entry level position within the Direct Marketing group. The Assistant, DRTV Buyer specifically will deal with the analysis, and media optimization of Spot DRTV, National Cable DRTV and Syndicated DRTV schedules as well as DR Radio schedules and some Emerging Technology as it relates to DRTV creative. The primary responsibility is to learn the basics of Direct Response Broadcast, develop knowledge of necessary computer functions, (including CoreDirect, DDS and other in-house systems) and learn to utilize proper broadcast research tools.

Job Responsibilities:

  • Analyzing syndicated research data to determine what networks/dayparts/stations will best reach the target audience
  • Performing various calculations to determine projected audience delivery/ratings as well as response levels and call volumes
  • Conferring with the other members of the media team ? both planners and buyers - to meet client marketing goals and objectives
  • Constructing post-buy analyses to determine actual delivery of the schedule?from both a Direct Response and Awareness basis
  • Inputting and maintaining daily/weekly schedules
  • Handling billing discrepancies with vendors
  • Job Requirements:

  • Bachelor?s degree, preferably with a concentration in advertising, marketing, business administration, and communications
  • Although no media buying experience is required, an internship with an advertising/media agency is strongly preferred
  • Basic Knowledge of Media
  • Comfortable working with budgets and numbers
  • Excellent verbal and written skills
  • Strong quantitative and analytical skills
  • Exceptional organizational skills, multi-tasking capabilities and detail oriented
  • Computer literate with proficiency in Excel, Word and PowerPoint
  • Strong communication and people skills; positive attitude and team player
  • Prior Knowledge of Media Tools and Donovan Data Systems is a plus but not required
  • * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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