CIMD, GSAM Strategic Marketer, Analyst, New York - Goldman Sachs


: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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The Consumer and Investment Management Division includes Goldman Sachs Asset Management (GSAM), Private Wealth Management (PWM) and our Consumer business (Marcus by Goldman Sachs). We provide asset management, wealth management and banking expertise to consumers and institutions around the world. CIMD partners with various teams across the firm to help individuals and institutions navigate changing markets and take control of their financial lives.


Goldman Sachs Asset Management (GSAM) is one of the world?s leading investment managers. GSAM provides institutional and individual investors with investment and advisory solutions, with strategies spanning asset classes, industries, and geographies. We help our clients navigate today?s dynamic markets, and identify the opportunities that shape their portfolios and long-term investment goals. We extend these global capabilities to the world?s leading pension plans, sovereign wealth funds, central banks, insurance companies, financial institutions, endowments, foundations, individuals and family offices.


This professional will support the client business by developing and implementing global marketing and communications campaigns that drive sales and client retention efforts. This professional should be a forward-thinking marketer, with demonstrated ability to work in dynamic and growing organizations.

Duties and Responsibilities:

  • Develop a holistic marketing program to support the GSAM institutional and retail businesses through content, communications, events and amplification efforts.
  • Manage large-scale integrated marketing campaigns, from strategic planning to content development, to execution, evaluation and follow up
  • Identify opportunities to enhance end to end client experience of marketing initiatives (email campaigns, events, content)
  • Develop and maintain broad knowledge of competitive offerings, market trends and industry developments specific to asset management
  • Work with sales management to ensure targeted strategy for client engagement, setting KPIs and measuring impact
  • Skills/experience:

  • Minimum of 3-5 years marketing experience; experience in a similar role within an asset management company
  • In-depth knowledge of the asset management marketplace, products, clients, regulations, competitors
  • Strong marketing skills in both strategy and execution
  • Excellent communication skills, both verbal and written
  • Product knowledge, having worked in product management or another area which brings strong product, asset management and mutual fund experience
  • Self-motivated and driven, someone looking for a steep growth curve
  • Able to assimilate new experience and learning very quickly
  • Attention to detail and accuracy
  • Ability to synthesize information from multiple sources and develop a clear, compelling story
  • Ability to challenge, influence and collaborate with stakeholders to ensure decisions are well thought and can be executed well
  • Demonstrable track record of working effectively with several teams: sales teams, product managers, legal, compliance, client service, etc.
  • Strong analytical skills and ability to compare products, markets, clients.
  • Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
  • Interest/Experience in the Asset Management business and the sales/marketing process

    The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

    ? The Goldman Sachs Group, Inc., 2019. All rights reserved?Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Vet.


    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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