• Forrester Research
  • $77,520.00 -128,560.00/year*
  • Cambridge , MA
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 101 Auburn St


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Overview
: Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you'll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change. Are you an experienced Demand Marketing leader capable of challenging the status quo, inspiring others with innovative visualizations, and turning ideas into reality? If so, you could be the next addition to the team. We're looking for a thought leader in our Demand Marketing advisory service within the SiriusDecisions product line team. In this role, you'd help clients with demand strategy and modeling, revenue engine optimization, demand program and tactic mix, marketing technology alignment, and organizational alignment initiatives to drive productivity and increased performance into their businesses. You'll have the opportunity to leverage your exceptional writing and speaking skills to advise clients on best practices and to impact their strategy, execution and growth.
Responsibilities
: * Collaborate with some of the most brilliant minds in b-to-b marketing* Spearhead thought leadership through forums, roundtables, blogs, and events* Influence some of the best b-to-b brands, globally* Create and publish innovative foundational frameworks and models to enable best practice adoption
Qualifications
: * Have a passion for transforming marketing vision into operational plans that link business objectives to outcomes?* Want to be the hands-on, client-facing, go-to trusted person in Demand Marketing topics such as Marketing/Salesforce automation, predictive analysis, marketing attribution, etc. The analysts we hire are seasoned practitioners with significant experience in their areas of expertise. We're not looking for someone who's just a \"general\" marketer who has done \"some\" demand marketing. Instead, we're looking for candidates who have spent at least 10 years in demand marketing (or some combination of marketing automation, salesforce automation, predictive analytics, marketing attribution or managing a telesales function) and in those roles has advanced the definition of what it means to be a demand generation professional.

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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