• Forrester Research
  • $97,560.00 -184,780.00/year*
  • Cambridge , MA
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 101 Auburn St


Overview
: Fuel your intellectual curiosity and professional growth. Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view; here, every voice has value. At Forrester, you'll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.
About This Role:
We are looking for an individual who is skilled in marketing intangible and tangible products to lead the product marketing efforts of Forrester's largest product, research. This role is responsible for partnering within marketing and across the Forrester ecosystem to drive awareness of Forrester's intellectual property and interest in the research product.
Responsibilities
: * Provide market and competitive insights to help shape the direction of Forrester's research and product delivery.* Design demand-centric positioning and messaging as well as go-to-market strategies to connect Forrester's research to buyer needs.* Act as the quarterback within marketing to educate the marketing team and guide the direction and output of campaign execution to support research.* Create customer stories to showcase how Forrester's research impacts our customers' businesses.* Develop or contribute to world-class marketing assets in support of Forrester's research to include early-stage thought leadership assets and late-stage assets to aid in conversion.* Lead and participate in cross-functional GTM teams consisting of research, product, marketing, and sales team members.* Support and collaborate across product marketing to design experiences to showcase Forrester's products at Forrester forums.* Work closely with the sales enablement team to ensure the sales team is educated and armed to speak on Forrester's intellectual property and pitch the research product.* Develop a working understanding of all of Forrester's offerings.* Collaborate with other product marketers to help shape a consistent approach to product marketing at Forrester.* Broadly help shape Forrester marketing's agenda and progress.
Qualifications
: * A minimum of seven years' experience in product marketing or a comparable role.* A proven writer and clear communicator with demonstrated capabilities to craft stories that speak to solving buyer problems.* A strong ability to understand and contextualize Forrester's intellectual property.* Has domain understanding of the technology and marketing functions to which Forrester sells.* Is comfortable in marketing tangible and intangible products.* Demonstrated project management and collaboration skills across functional groups.* High-clock speed and ability to work without constant oversight or a support team.* Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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