Automotive BPM Vertical Planning Lead


: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Facebooks mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, were building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether were creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities were just getting started.Facebook is seeking an experienced professional to join Business Product Marketing s Vertical Planning Digital Transformation team, focusing on the Automotive advertising line of business. The successful candidate will be a strategic thinker, skilled operator, and expert influencer with the demonstrated ability to drive consensus across product, marketing and sales teams. This individual will lead global planning for the segment, synthesize market feedback for product development and collaborate with key stakeholders to set go-to-market priorities and product adoption goals. This person must have significant experience in the Automotive industry, and should also be a skilled communicator who can confidently share the vertical roadmap to educate and inspire internal and external partners at all levels.RESPONSIBILITIESPlay a primary role in developing the holistic business strategy for AutomotiveCreate multi-year, annual and semi-annual plans to drive revenue growth for the verticalDistill market feedback into market intelligence that informs product roadmapConsult with Product teams to help shape feature development based on industry needsDevelop detailed go-to-market strategies and documents for focus area(s), working cross-functionally with teams around the world in Sales, Marketing, Operations, Business Development, Partnerships, Measurement & AnalyticsIncrease demand for Facebooks solutions by occasionally presenting at high profile industry events and generating coverage in key industry media outletsMINIMUM QUALIFICATIONSBA/BS degree10+ years strategy, general management or marketing experience, including 8+ years of experience in digital mediaIndustry knowledge of Automotive verticalManagement experience including experience persuading leadership, cross-functional teams, and people who arent reporting directly to youExperience influencing stakeholders and driving resolutionExperience communicating the benefits of various marketing strategies to business audiencesFacebook and Instagram user and knowledge of social media, reseller channels and vertical marketsPREFERRED QUALIFICATIONSMasters degree * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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