VP Consumer Marketing

ExecuNet in Miami, FL

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • Compensation: $93,065.00 - 202,330.00 / Year*
position filled

Responsibilities

  • Oversee consumer marketing functions with a focus on the creation and establishment of new and fresh approaches.
  • Strategize and deliver a fully integrated media plan, to derive the most optimal impact from our media spend.
  • Continuously identify and evaluate key marketplace trends to develop marketing partnerships with like-minded brands to help broaden the reach of Telemundo s messaging.
  • Ideate and push the envelope ; devise ways to do the never been done before .
  • Bring exceptional leadership to manage consumer marketing staff and inspire direct reports to work as a best-in-class team.
  • Foster productive and seamless relationships with other important teams: Creative Services, Digital, PR, Studios, Production, Scheduling and Ad Sales Marketing.
  • Develop marketing partnerships with all COMPANY brands to help broaden reach.
  • Partner with MVPDs to ensure maximum reach and effectiveness of marketing dollars
  • Oversee and manage marketing budgets.
  • Develop and manage nationwide events with local activations through an innovative lens.
  • Work closely with research department to understand the complex US Hispanic market and provide strategies to target audiences in new, innovative ways.
  • Develop strategic partnerships with emerging media.

Qualifications/Requirements

  • Minimum 15 years of marketing experience in B2C in a media or Fortune 500 company.
  • Television experience that encompasses traditional and new media marketing.
  • Management experience; building and leading high achieving teams.
  • Track record creating, launching and implementing campaigns across multiple platforms.
  • Fluency in English and Spanish.

Desired Characteristics

  • Strong knowledge of industry trends in new media and digital.
  • Highly developed critical thinking/analysis skills with the ability to evaluate branding and marketing decisions for effectiveness and areas of weakness.
  • Combination of skills to be able to think strategically, think at a higher level, but be able and willing to take on an array of hand-on tasks as needed.
  • Excellent presentation skills and ability to communicate effectively to different audiences.
  • Strong leadership and interpersonal skills.
  • Ability to influence change, manage deadlines and priorities across the organization.
  • Ability to adapt quickly in a fast-paced, ever-changing media landscape.
  • Organization skills, detail-orientation, and the ability to manage multiple projects at the same time for self and team.
  • Ability to work effectively under stress.
  • Bachelor s degree.


Job Requirements:

* Estimated salary


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