Data Analyst, Paid Media

Compensation

: $74,933.33 - $148,460.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Disney Streaming Services (DSS) is looking for a Data Analyst to help deliver critical analytic insights and visualizations around our paid media. This individual will play a critical role in supporting the Paid media channels including Paid Search, Display, Social, Video, Audio, CTV, and Affiliate. This individual will analyze complex data from both internal and external sources and help identify opportunities, inform media buying, optimize throughout the conversion funnel and ensure all media dollars are invested optimally. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

Responsibilities :
  • Support Paid Digital marketing team (Social, Display, Paid Search, Audio, Video, CTV, and affiliate channels) to optimize channel performance, understand their analytics needs and set the roadmap for analytics work
  • Develop and maintain key analyses around our marketing funnel, subscriber LTV and churn; report out results to broader organization
  • Monitor & analyze performance data across channels, tactics, partners & individual ad networks to ensure budget is optimized to deliver the highest ROI
  • Mine internal user and response data to develop targeting models, decision rules and response/ROI forecasting
  • Manage user acquisition data tracking integrations both internally and with third parties
  • Partner with internal analytics & data engineering teams to develop a data strategy roadmap to fully optimize & operationalize acquisition data sources
  • Collaborate closely with the engagement team to manage and coordinate audience tactics within marketing plans
  • Writing audience rules, queries, and merge rules
  • Perform deep-dives of audience campaigns to inform best practices for different products and strategies
  • Assist in providing ongoing reporting and analysis to inform and support business and marketing decisions
  • Understand key drivers and audiences for each business unit and their specific marketing potential
  • Create documentation around new processes derived from audience testing results
  • Collaborate with teams to develop comprehensive onsite and paid media campaigns to drive acquisition and retention

Basic Qualifications :
  • 2+ years relevant experience with a proven track record of leveraging paid media analytics to drive significant business impact
  • Demonstrated experience in the digital media, web analytics, and in-app ecosystem including ad serving, tracking, and reporting tools including, DoubleClick, DART, Adobe Analytics, Kochava, Flashtalking, media platforms (DBM, Google Search, Adwords, Facebook, etc.) and DMP solutions (BlueKai, Salesforce, etc.)
  • Deep understanding of the underlying technology and algorithms behind each of our partner ad networks/platforms and how to optimize results in each
  • Excellent understanding of media fundamentals and industry knowledge, including media metrics and quantitative business measures
  • Excellent understanding of measurement and attribution
  • Proficient with SQL and Python/R or other statistical programming language
  • Familiarity with business intelligence, dashboard creation, and data visualization tools like Datorama, Tableau, Looker, etc.
  • The ability to turn raw data into visual insights to help support decisions

Preferred Qualifications:
  • Working within the Marketing/Advertising vertical
  • Experience desired in the OTT space, streaming media industry or other subscription-based service

Required Education :
  • Bachelor's degree in relevant focus (ie, Analytics, Computer Science, Data Science, Statistics or Machine Learning)

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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