Marketing Analyst (Flushing)

Compensation

: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



Digital Pulp is looking for a Marketing Analystwho is passionate about data to help define, present and manage development of innovative brand experiences that drive demonstrative business value. The ideal Marketing Analysthas a solid knowledge of all marketing channels and marketing technology stacks and their respective roles in an effective marketing mix. This candidate will also have experience with analyzing sales funnels and measuring the performance of online and offline campaigns in order to assess the success an initiative and then recommend ways to capitalize on customer intent.

Responsibilities

  • Work across a multitude of categories including B2B and B2C brands
  • Create, maintain and improve data models, learning agendas, measurement plans, reports and dashboards to inform strategic business decisions
  • Report on our client's marketing KPIs such as leads, conversion rates, website traffic and social media management
  • Utilize historical data and ongoing analysis to provide data driven insights
  • Analyze sales funnels and customer intent
  • Conduct competitive research and develop benchmarking data
  • Research and recommend marketing tools to support our client's business goals
  • Recommend marketing spend roadmaps including dollar allocations and channel optimizations
  • Develop SEO strategies and best practices
  • Author and present recommendations to clients
  • Ensure clients spend their marketing budgets efficiently to effectively reach intended audiences
  • Work closely with the DP leadership team to identify new opportunities for clients as well as the agency at large
  • Heres what we love about you

  • 4 years of online, e-commerce or performance marketing analytics
  • BA in Finance, Marketing, Computer Science, Statistics, Economics or related field
  • Experience in Google Analytics, Salesforce, MS Excel, PPC Campaigns, SQL
  • High level critical thinking with ability to synthesize data to drive actionable insights
  • Experience with various projects types, including web, mobile, video, brand, and strategic thinking preferred
  • Excellent spoken and written communications skills
  • Team-oriented personality who thrives in fast-paced environments
  • Ability to manage multiple assignments and to deliver projects on schedule
  • * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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