Marketing Specialist-Senior

CVS Health in Stow, OH

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • Compensation: $66,530.00 - 108,150.00 / Year*
position filled
Job Description At CVS Health, millions of times a day, were helping people on their path to better health. Through our collaboration with health plan clients we have a direct impact on millions of Medicare beneficiaries. We provide guidance and support to help seniors make better informed decisions about their prescription drug benefits, save money and live happier, healthier lives. This position in the Client Engagement Marketing Insights team will be responsible for driving market research that will be used to develop marketing and communications strategy and recommendations for our health plan clients. This individual will lead and assist in various market research studies conducted with vendor partners and ensure successful execution of fieldwork. Upon completion this individual will review the vendor data and reports, then synthesize the information into client presentations that deliver unique insights and will fuel marketing insights to help clients achieve objectives. This individual will proactively seek to understand client needs through internal conversations with GSCE team and sales account executives, as well as monitor industry trends to identify research needs based on client business objectives. In addition to research, this individual will assist the client engagement team and other internal cross-functional teams to develop and execute marketing programs that support client needs. These can include but are not limited to acquisition activities in digital and direct mail to grow client member base; communication copywriting and program execution support to influence current member behavior and participating in brainstorming critical thinking activities to provide solutions to client business challenges. Were looking for a marketer with demonstrated success in market research and marketing program development, who has experience collaborating with internal teams, managing outside vendors and can help identify, develop and implement integrated marketing campaigns that align with our clients goals. You will serve as a subject matter expert for market research presentations and insight development and be a valued contributor to the Client Engagement team. Required Qualifications Broad understanding of marketing functions and use of market research to support and develop effective marketing programs. Proven experience managing market research campaigns. This includes working with external vendors and internal stakeholders, creating research briefs, selecting appropriate research methodology and techniques, designing screeners and questionnaires and working with project managers to oversee fieldwork planning. Excellent analytical capabilities and demonstrated experience interpreting data and synthesizing it to drive insights and planning. Ability to leverage primary and secondary research to develop fact-based business case studies. Proven experience developing client presentations that communicate effectively to executive level and client constituents and deliver actionable insights. Able to work with creative personalities and flexibility to work through challenges in navigating organizational changes and approval processes with multiple constituents who have influence on programs, including legal, brand compliance, functional business areas, operations etc. Strong written communication skills for creating professional, client engaging presentations and proposals. Project management experience; comfortable managing multiple projects at once, in a fast-paced environment where adaptability and collaboration are keys to success. Strong attention to detail and organizational skills to provide careful execution across multiple marketing channels and clients. Experience working with internal departments, as well as outside agencies to provide strategic direction and feedback to ensure that requirements are met. Team-oriented attitude and with ability to communicate and manage expectations of team members and leaders. Ability to collaborate with multiple departments and work independently with limited supervision. Candidate must be highly organized and detail-oriented in a process-driven environment. Preferred Qualifications Market research and/or marketing agency experience Project management and data analysis experience Medicare experience a plus Education Bachelors Degree Marketing or related field Business Overview Its a new day in health care. Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nations premier health innovation company. Through our health services, insurance plans and community pharmacists, were pioneering a bold new approach to total health. As a CVS Health colleague, youll be at the center of it all. We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability. CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT . We provide reasonable accommodations to qualified individuals with disabilities. If you require assistance to apply for this job, please contact our Advice and Counsel Reasonable Accommodations team . Please note that we only accept applications for employment via this site. If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-###-#### or . For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-###-####.

* Estimated salary

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