Sr. Marketing Data Analyst @ Brand Innovation Firm
Compensation: $86,125.00 - $148,460.00 /year *
Employment Type: Full-Time
Industry: Advertising/Marketing/Public Relations
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The Job We are looking for you - dynamic, best-in-class talent - to join the Crossbeat Team as a Senior Data Analyst. The Senior Data Analyst will have responsibility for customizing the Business Intelligence Dashboard in Datorama (a Salesforce company). The dashboard is responsible for reporting across advertising campaign performance, revenue, inventory, customer metrics as well as overall business process and network ecosystem data as it relates to defining, designing, and interpreting campaign results. Essential Functions Manipulation and analysis of large datasets from multiple sources Summarizing and calculating advertising measurements such as reach and frequency, engagement rate, viewability, and fraud, cost per actions, action rates Accurately evaluate the effectiveness and performance of paid campaign advertising by utilizing campaign measurement plans and established KPIs Provide meaningful insight for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior Develop and maintain dashboards, including the creation of charts or other visualizations through Datorama to illustrate campaign performance Have an innate curiosity for processes improvements and continually strive to be better Coordinate with Advertising Operations, Digital Partnerships, and Paid Search for proper UTM and other coding Qualifications Bachelor?s degree, preferably in marketing, advertising, finance, business or a related field Experienced in effective dashboard designing (via Datorama) with a focus on customizing to client needs Experience with data manipulations, data pulling, merging, classification across multiple ad serving platforms (I.e., DCM, Facebook, SA360) Work Experience: Familiarity with Performance Marketing Platforms (Google, Facebook/Instagram) Familiarity with Display and OLV channels data management for campaign tracking performance Familiarity with Amazon APIs Proficient in Microsoft suite of products particularly PowerPoint and Excel, including advanced knowledge of PivotTables and complex formulas Hands on experience with media reporting, measurement plans, defining KPIs, knowledge of media math Social and Search channels data management experience for campaign performance tracking 2+ years of analytical experience, media/advertising industry is preferred Soft Skills Bachelor's degree 5+ years of experience in analytics space or relevant area Strong analytical, communication and leadership skills Experience working with social media in professional setting Knowledge of industry trends and standards Collaborative Strong communication skills Problem solver Attention to detail Strong organizational skills Ability to multi-task?and prioritize Goal- and results-driven Get things done Tech-savvy Data-driven About Crossbeat Crossbeat is an brand innovation strategy and design studio that helps emerging brands and big businesses grow by helping them design and launch new products and services that enable humanity and tell provocative brand stories. Who we are We are model makers in design, stories, data, and business. Crossbeat is led by human-centered design, driven by data-informed insight, and powered by the belief that everything is media (so be full of facts, humorous and warm-hearted). What we are known for We are known for our ability to use creativity + data to help business leaders define the future of retail, entertainment, work, health through their brands, set vision that transforms a company's ways of working, and execute strategies that combine magic + money, art + science, people + technology. Who we work with --Big businesses like Metlife to Blackrock looking to shift their organizations into innovative playspaces to attract talent --Established and emerging brands like LVMH, Shopbop, and Tone It Up that are transforming their businesses into female-first cultural platforms --the old-guard of new purpose brands like Spotify, Kind Snacks, and Life is Beautiful Music Festival/Zappos that are creating new online and IRL places for their customers and communities to gather and experience wonder. What we are like --we're a small, but growing studio incubating out of Neuehouse --we are also big science, tech, and data nerds, so be prepared to participate in intellectual debates on the relative merits of Love, Death, and Robots and Black Mirror --we believe in flow, living spherically, and the mind-body-spirit connection
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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