Senior Marketing Associate.

Compensation

: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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The Role:. We are seeking a bright, articulate, and entrepreneurial self-starter that will be instrumental in the marketing of our cutting edge web-based application. This is a highly visible position with the opportunity to contribute significantly and grow within the company, as this person will use their suite of marketing skills to drive brand awareness, sales growth, and customer acquisition. The ideal candidate loves thinking about big picture and strategy, can build a marketing roadmap with this in mind, and has a command of the technical tools necessary to implement their vision. You will be our products and companys biggest champion so you must be genuinely enthusiastic about exploring all avenues to get the word out. You are also crafting the specific product messaging that needs to be widely distributed so you must be able to distill a vast amount of information and content into points that will resonate with our client base. By developing educational content on our product, such as key differentiating points, most notable features, and benefits, your efforts will also help support our sales process. Responsibilities:. Develop products messaging and collateral, both physical and digital. Collaborate closely with team members in our marketing and sales department. Create and enhance white papers, brochures, email campaigns, press releases, website copy, videos, blogs, and other mediums of collateral that can be leveraged by the Sales team. Work with our UI designers to build optimal landing pages and optimize website for lead generation. Build deep knowledge of our market, customers and competitors and contribute to our product roadmap and strategy. Conduct market research to better align marketing campaigns with appropriate market segments. Perform A/B testing to assess outcome of campaigns and continuously enhance for better performance. Familiarity with Salesforce, specifically with regard to integrating with proper marketing automation software. Qualifications of an Ideal Candidate:. Positive, proactive, and mature attitude. BA/BS in Marketing/Business or significant technology experience within a marketing function. At least two years of software marketing experience. Exceptionally detail oriented with copywriting experience. Strong project management skills. Deep experience with marketing tools (A/B testing, Mailchimp / email marketing, CMS, Marketo, Salesforce). Familiarity with HTML, CSS, InDesign, WordPress, Google Analytics is a plus. Demonstrated success in previous marketing campaigns and developing product messaging. Perks:. Free breakfasts/ lunches / dinners. Competitive compensation. Comprehensive benefits program (insurance, perks, 401k). If youd like to join our team, please submit your resume. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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