Marketing Business Systems Analyst


: $106,240.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Financial Services - Banking/Investment/Finance

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Marketing Business Systems Analyst Job Description Who we are: Bankers Healthcare Group is the fastest name in innovative financial solutions, the best of both traditional lending and FinTech. We are an exciting and fast-paced company driven by our award-winning culture. We have consistently been recognized by Forbes, Inc., and Fortune Magazine for our growth, diversity, and success. At BHG our team is full of people who are optimistic, who have passion, energy, purpose, and use these qualities to execute projects with excellence and build BHG. Here, each and every team member has the opportunity to learn, grow and thrive. Working with us is a chance to make a difference, for your company and for your career. We are looking for a Marketing Business Systems Analyst in our NYC or Syracuse NY office. Who you are: As a Marketing Business Systems Analyst, you will be part of our Marketing Operations team, scoping, designing and delivering technology solutions that optimize and enable our Marketing, Sales, and Customer Service departments. You have a thorough understanding of demand and lead generation lifecycles, with extensive knowledge of industry best practices in the Marketing Automation space both on process and technology You have a thorough understanding of campaign and opportunity lifecycles, with extensive knowledge of industry best practices in the CRM space both on process and technology You are experienced in facilitating communication between business partners and technical delivery teams You are experienced in leading collaboration with stakeholders from all business units and related third parties to define scope and requirements for new projects, documents risk and assumptions, and develops the delivery approach You are experienced in decomposing, refining, and documenting user stories using appropriate graphical & textual techniques, including use cases, diagrams, process models and wireframes (if required) You feel at home working in a fast paced, dynamic environment managing systems and solutions for an ever-evolving user base What you ll be doing day-to-day: Own the policies surrounding proper campaign building and set up in Marketing Automation platforms to ensure all necessary data points are captured and campaign launch activities operate seamlessly Assist marketing teams with campaign building and manage testing activities for campaigns per business requirements Architect and steer implementation of Marketing Automated Solutions that allow for scalable, repeatable and comparable methods of measurement and performance tracking related to campaign activities Work cross-functionally to deliver on marketing automation improvements Work with requestors/users in defining technical specifications Collaborate with software engineers both within and external to the Marketing Operations team to deliver scalable and effective features for the Marketing department Administer 3rd party tools that leverage marketing automation platforms Own functional tasks and deliverables, including: process definition and reengineering, high and detailed-level requirements gathering, vendor selection, fit/gap analysis, functional design, testing, training, reporting, support, and continuous improvement of business applications Work closely with 3rd party vendors to maintain highly functioning Marketing Automated Solutions and ensure continuity of campaigns Support and participate in test execution and other QA activities Develop and maintain PowerPoint presentations and development of progress metrics. Support the delivery of application demonstrations and presentations Position Qualifications: Bachelor's degree (technical degree preferred) 3+ years of marketing automation experience, Marketo or Salesforce Marketing Cloud preferred Experience in SQL, BI Applications, and data analysis principles Experience with system integrations and understand how to troubleshoot data discrepancies Exposure to integration tools such as Zapier or other iPaaS Experience leveraging webhooks and APIs Excellent problem-solving skills and ability to present analytics findings to business teams Experience designing and developing in an agile and collaborative environment Detail-oriented, organized, self-motivated, hardworking, and a great team player with excellent interpersonal skills Bonus Points: Salesforce Administrator and Sales Cloud certifications Experience with Financial Services and/or Healthcare industries Why Bankers Healthcare Group? EMPLOYEE BENEFITS PACKAGE Health, dental, vision insuranceLong and short term disability Life insurance paid for by the employer 401k with employee contribution Vacation time, PTO, and Paid holidays Company-sponsored professional training, licensing and education BHG WELLNESS PROGRAM PERKS Onsite gym and shower facilities and golf simulator Personal trainer and group fitness classes onsite (for offices with onsite gym) Monthly employee recognition meetings with trophies and bonuses Fully catered onsite caf /bistro (for offices with onsite caf ) Company-sponsored outings BHG Builds People That Build BHG Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
Associated topics: analyse, business finance, financial analyst, forecasting, guidance, investment analyst, investment fund, law, legal, refine
Associated topics: analyst, business finance, business systems analyst, financial analytic, investment analytics, investment fund, law, monitor, refinement, valuation analyst * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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