Business Development, Data Sales | TV/ OTT Agencies - New York


: $65,235.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Media

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Our client is a global leader in direct marketing, database marketing, strategic consulting and creative services with over 7,000 employees and 70 offices.

We are searching for a Lead Account Director with experience in servicing Television Buying Agencies, and TV programmers direct. Knowledge of Addressabe TV is required.

The Lead Account Director, Data Sales is responsible for revenue generation from selected TV Media Agency accounts and TV programmers to achieve assigned revenue quota and signings goals. This position will consist of dual role responsibilities in account management as well as new business development.

Qualifications & Responsibilities

Candidate must have track record in closing net new business.

Provide strategic plan for accounts and execute against plan.

Outlines strategic opportunities for the client across all product lines and channels

o Increase Market Share on assigned book of clients.

o Responsible for 100% product penetration within accounts

Account Ownership - Develop strong relationship with client

o Ensures customer satisfaction with our clients solutions

o Manages day-to-day dialogue with client contacts

Accurate and timely forecasting in the system.

Serve as internal liaison to other functional groups.

Conducts face-to-face and phone client meetings on an on-going basis as needed.

o Travels as appropriate to client size (may be up to 50%).

o Provides follow-up to all meetings within 48 hours.

o Reviews and prioritizes deliverables from each meeting

Strong project management skills; able to negotiate and manage client orders.

Act as mentor to junior team members

Utilization of Internal Systems:

o Order Management System

o CRM - Client contact and communication system

o Forecasting system (Salesforce)

Demonstrates solutions-oriented consultative sales approach to growing their book of business

Initiates pricing incentive recommendations internally and externally to meet annual objectives

Provides first-level sales management to insure minimum achievement of 100% of quota

Leads sales presentations on key accounts at all levels including c-suite; superior communication and negotiation skills

Primary contact within client company at all organizational levels as well as brokerage houses.

Market Specific Responsibilities:

Keeping up with market conditions in the TV media buying and addresssable TV space

Open to long term strategic initiatives to grow and adapt with ever-changing market conditions of emerging markets while maintaining immediate tactical activities that produce near term revenue

Understand how to leverage data for addressable advertising and come up with creative ideas that meet clients needs.

Open minded and entrepreneurial thinking that helps grow the business.


Previous experience in data sales inTV media buying and addresssable TV.

Bachelors degree or university equivalent in Marketing, Sales or business with 5-7 years of experience in client facing sales role and/or direct marketing in a multi-channel environment

Strong communication skills including collaborating, negotiating, persuading, public speaking, and listening

Exceptional customer service and interpersonal skills. Engenders client confidence and trust with clients. Builds counseling relationships with clients and peers

High energy style, flexible, and adaptive, with the ability to work well in a very fast paced environment

Experience in applying analytic solutions to maximize return. Must be analytical and have critical thinking skills.

Technical proficiency in applying solutions

Must be self-sufficient and resourceful to solve problems

Ability to leverage internal resources and tools appropriately

Ability to juggle conflicting client and internal priorities in a deadline oriented, technical selling environment.

Excellent Word, Excel and PowerPoint skills

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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