Manager, Digital Marketing Analytics

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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The Manager, Digital Marketing Analytics is responsible for managing the proper measurement, reporting, analysis and optimization of online and offline marketing campaigns for all assigned accounts. You will work cross-functionally and cross-organizationally to ensure reporting quality and consistency. The Digital Marketing Analytics Manager will also be responsible for the maintenance and enforcement of department SOPs/protocols directly relating to their job responsibilities. Incumbent will supervise Analysts and Senior Analysts, and be accountable for achieving staff billable goals.

  • Oversee and manage the Analyst, Digital Marketing Analytics, in the development and execution of measurement/analysis plans on behalf of clients
  • Responsible for supervising regular campaign performance analysis and optimization recommendations
  • Investigate, present, develop, and act as team point person for group account assignments
  • Develop and track client estimates
  • Manage time spent against multiple projects, ensuring deadlines are maintained and met
  • Oversee staffs proper analysis of advertising campaigns
  • Oversee the delivery of strategic analyses that are easily understood by clients
  • Oversee monthly campaign performance reports and optimization recommendations to planning teams
  • Interface regularly with partners; resolve issues that arise including reporting discrepancies
  • Provide recommendations to streamline processes, eliminating inefficiencies and improving results across the department.
  • Provide data/research support to client/planning teams
  • Develop a thorough knowledge of each client's data sources
  • Work closely with the Director to generate reporting and analysis of trends and support for optimization efforts
  • Work independently with guidance from remote Senior Management regarding overall goals and objectives
  • REQUIREMENTS:
  • Bachelors degree in marketing, statistics, mathematics, economics, psychology or other relevant graduate degree
  • Three to five years of related online marketing, web analytics/, research experience
  • One to five years experience in a supervisory role.
  • Strong project management and prioritization skills
  • Ability to drive consistently high-quality work under tight timeframes
  • Ability to effectively communicate results in a concise manner
  • Experience and / or education in Pharma a plus.
  • Extensive experience with Microsoft Office (Excel and PowerPoint high efficiency)
  • Knowledge of: SQL and other database technologies, Google Analytics, Adobe Omniture, WebTrends, Microsoft Office.
  • Direct experience with online direct marketing or online media performance analysis.
  • Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI, a plus.

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