Analyst, SEO - King of Prussia

Compensation

: $67,900.00 - $111,780.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Responsible for SEO optimizations and project management for assigned clients. Work across Technical SEO, link building and content optimization efforts. Reports to SEO Supervisor.

  • Primary person responsible for SEO recommendations for client websites
  • Work alongside creative agencies to ensure SEO recommendations fit within timelines and are include in client website updates
  • Assist in the on boarding of new SEO team members, providing training of CMI SEO process
  • Support senior team members in project management efforts
  • Continuously improve SEO skillset, staying up to date with shifts in the marketplace
  • Develop a deep understanding of client disease states and prescription drugs, helping them leverage SEO to reach HCPs, patients and caregivers
  • Work alongside client department leads to create thought leadership pieces related to changes in the market
  • Stay up to date on the latest changes in the market, altering client recommendations to keep them ahead of the curve
  • Help clients bridge the gap between SEO, social media and PR
  • Leverage your expertise in technical SEO to ensure client websites are created and maintained properly
  • Develop a deep understanding of the pharmaceutical market and how search plays a role in the decision making process
  • Analyze data in order to make optimization recommendations to be implemented by creative agency
  • Mentor and teach junior team members a best practice approach to SEO
  • Ability to perform keyword research, write optimized HTML tags, provide recommendations on internal linking, content promotion, content creation and implementation of schema mark up
  • Analyze performance data and implement optimizations to increase ROI of campaigns
  • Partner with analytics and media teams to develop KPIs and measurement plans
  • Experience with analytics tools such as Google Analytics, WebTrends and Omniture
  • Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences
  • Knowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plus
  • Utilize tools such as Screaming Frog, MOZ, BrightEdge, Google Webmaster tools and other to perform analysis of client websites
  • Be familiar with social listening and how it can help drive content strategy
  • A basic understanding of paid media and how SEO can help support overall marketing efforts
  • REQUIREMENTS:
  • Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
  • 1+ years of SEO experience
  • PC proficiency and solid working knowledge of MS Office particularly Excel, basic knowledge of pivot tables and V-Lookups
  • Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and SEO Tools such as MOZ, Majestic SEO, BrightEdge, Spyfu and others
  • Healthcare/Pharmaceutical background a plus
  • Proven ability to develop and maintain strong relationships with colleagues, clients and supplier partners
  • Entrepreneurial skills and outlook
  • Strong communication skills and leadership presence
  • * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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