Regional Marketing Program Specialist

Compensation

: $80,020.00 - $144,170.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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For over 70 years, Kelly Services has been offering exceptional employment opportunities to some of the most talented individuals in the marketplace. Today we are proud to offer a contracted role with a Biotechnology firm. This is a fantastic opportunity to gain valuable experience and learn more about the Biotech industry. If you're looking for reliable, full-time work in the South San Francisco area, don't hesitate to apply! The Regional Marketing Program Specialist is part of the commercial organization supporting the Genetic Sciences Division (GSD) portfolio. This individual will work with regional marketing managers, global marketing and field sales, to develop inbound and outbound marketing campaigns/programs in support of commercial business strategy. This person executes on marketing programs by attracting customers during brand awareness and lead capture through consumer journey from nurture, to lead generation, to sale. With a data-driven mindset, this person will examine the attributes of the lead, and sale, ensuring impact and repetition. This role will be responsible for print collateral, sales tools and digital marketing to deliver the right message and convert into revenue. Responsibilities include: - Develop and support strategies for inbound marketing campaigns (e.g., SEO, blog, on domain display, web,email campaigns, social media and commerce) to generate high quality leads. - Implement and track activities, adjusting as needed to maximize effectiveness and routinely reporting back on that effectiveness to Sales and Marketing management. - Work collaboratively with regional/global marketing and other cross-functional roles, providing input for outbound marketing strategy/mix. - Provide inputs on priorities and identify roadblocks, being solutions-minded.

Job Requirements:
- Bachelor's degree in marketing or business/communications. - Minimum 5 years of experience in marketing, marketing automation, ecommerce, and/or product marketing in life sciences or high-tech industry. - Proven track record and experience in developing outbound and inbound marketing campaigns. - Relevant prior eMarketing and CRM experience. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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