Marketing Specialist

California Dental Association in Sacramento, CA

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • $80,020.00 - 144,170.00
position filled
About the Role
The Marketing Specialist has responsibilities for project planning and execution for all aspects of marketing promotion, advertising, sponsorships and client services under the lead, guidance and direction of the TDIC Marketing Manager. Activities include researching, brainstorming, writing, opportunity and campaign assessment in the development of collateral materials, advertisements, sponsorships, and promotional materials for (TDIC) The Dentists Insurance Company and TDIC Insurance Solutions.
Core competencies as a Marketing Specialist
+ Critical Thinking Skills (Problem Solving)
+ Communication Skills (Influence)
+ Relationship Skills (Collaboration)
+ Adaptation Skills (Innovation)
What are we looking for?
+ Innovation. Working closely with the TDIC Marketing Manager, author project/creative briefs that convey goals, objectives, strategies, targeting, identifying success metrics and execution of details on initiatives.
+ Independence. Guide the movement of work forward using discretion and independent judgment to achieve objectives.
+ Relationship Development. Works with TDIC Marketing Manager and key stakeholders on coordination of campaigns including production, list generation, content and offer development, approval, fulfillment, test and refinement plans.
+ Organized. Oversees the development of schedules and tracks key initiative dates.
+ Collaboration. Collaborates with creative, production teams and third party vendors to implement campaigns.
+ Facilitation. Facilitates internal and external process to route all marketing materials for approval.
+ Goal Oriented. Tracks and escalates program issues, as appropriate. This will be accomplished by keeping a close eye on deadlines and communicating to the program team when they are at risk.
+ Metrics. Defines success criteria, tracks and monitors performance results of campaign metrics.
+ Budgeting. Ensures timelines and milestones are met within budget; codes and processes invoices.
Required Education, Licenses & Experience
+ Minimum of 3 years in advertising, marketing, or communications in advertising agency, insurance company, or association highly preferred.
+ Bachelor?s degree in marketing, advertising, communications or journalism preferred, or combination of education and experience.
+ Strong computer skills required: intermediate experience using Microsoft Office, PowerPoint, Excel, Word and internet savvy.
+ A solid understanding and demonstrated experience with marketing concepts and brand principles.
+ Proven track record working with various cross-functional, internal and external groups to deliver meaningful results on time and on budget.
+ Ability to identify and translate goals and objectives into strategies, plans and tactics.
+ Strong project, analytical, communication and time management skills
+ Experience planning and executing multi-channel advertising campaigns and marketing programs.
+ Experience and confidence in presenting campaigns or program plans to all levels.
+ Ability to work autonomously, manage a variety of projects simultaneously, and balance priorities within varied timelines.
+ Proven track record in business writing.
+ Experience analyzing and interpreting market data.
+ Excellent communication and writing skills, organizational ability, and creativity as well as a methodical and logical approach to preparation and tasks and problem solving.
+ Ability to handle multiple tasks simultaneously while maintaining all deadlines is a prerequisite.
+ Strong analytical and critical thinking skills.
+ Requires excellent interpersonal, verbal and presentation skills.
+ Demonstrate diplomacy and tact while interacting with all levels within and outside of the organization.
+ Take strong initiative to perform job duties in a collaborative environment, with the ability to negotiate, work independently, exercising good judgment and professionalism.
Why You?ll Love Working at CDA
+ Work-Life Balance. 22 days of PTO, 11 paid holidays, we?re closed every December 25th to January 1st AND it?s paid!
+ Education. Tuition reimbursement, professional development courses onsite
+ Financial. Competitive compensation, 401k and profit sharing
+ Health & Well-being. Impressive medical, dental and vision, flexible spending accounts; Dress For Your Day, wellness and rewards programs
+ Culture. We?re friendly, diverse, family-oriented and mission driven
+ Parking. Parking or public transportation stipend
+ Community. Volunteer opportunities at CDA Cares
+ Employee Discounts. Movie tickets, cell phone discounts, theme park discounts & much more!
About CDA
CDA is an innovative membership-based organization that?s committed to the success of dental professionals in service to their patients and the public. Founded nearly 150 years ago by a small group of dentists, CDA has grown to become the single largest membership in the American Dental Association and a constant trusted resource for California dentists. Learn more about us by visiting www.cda.org

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