VP, Performance Marketing & Business Operations

Black Entertainment TV in Encinitas, CA

  • Industry: Executive Management - Marketing/Public Relations
  • Type: Full Time
  • Compensation: $122,215.00 - 144,170.00 / Year*
position filled

We are seeking a creative, high performing and analytical talent who possesses a passion for building process, driving growth, and analyzing performance while keeping the customer-brand relationship top of mind. Reporting to the General Manager, the VP, Performance Marketing & Business Operations will be a dynamic, hands-on, data driven leader who will optimize current initiatives and explore greenfield opportunities to grow the business. The ideal candidate will further understand what it takes to successfully market to consumers, convert them to sCompanycribers, and ultimately develop them into active brand advocates.
Build and own end-to-end acquisition strategy, including process implementation and development of a scalable CRM/retention practice across multiple channels
Monitor sCompanycriber behavior - acquisition, retention and viewing - to identify trends and uncover insights that help drive sCompanycriber growth and shape marketing strategy
Drive acquisition product strategy and roadmap; work with cross-functional partners to prioritize initiatives based on projected impact and effort
Lead full-funnel optimization efforts in Tandem with product and actionable analytics
Drive development and implementation of plans and campaigns including developing growth experiments to uncover and verify incrementality, ROI analysis, budget planning, and Organizationeling
Define customer segmentation strategy to enable efficient customer acquisition across responsible channels; create hypothesis prioritization and building experimentation roadmaps with and for programmatic buying partners
Efficiently deploy acquisition budget to hit aggressive budget targets
Collaborate with cross-functional teams (eg data science, consumer insights, content, engineering) to align efforts, identify areas of opportunity to improve, and augment existing tools, functions and processes to enhance group performance
Lead all aspects of cross-functional performance analytics, including but not limited to product merchandising, customer funnel optimization, cross-channel promotion, CI/research, etc.
Basic Qualifications
Bachelor's Degree in marketing, finance, engineering or related field preferred, or equivalent combination of experience and education
MBA desired
Minimum 10 years operations and digital marketing experience in high-growth companies
Proven strategic leadership in creating and executing effective customer marketing acquisition & retention strategies and activation plans
Demonstrated track record in growth experimentation and funnel optimization
Direct-response, performance marketing, and paid advertising background
Expert in one or more of the following acquisition channels Display, Social, SEO/SEM, mobile, and video
Experienced with lifecycle marketing with specific focus on driving conversion from signup to paid
Cross-functional leadership experience, working with marketing, product, engineering, analytics, creative and finance to drive performance
Experience owning and managing a budget, creating forecasts and Organizationels for program performance and cost
Highly analytical with experience pulling data, building reports and analyzing large sets of data
Strong oral and written communication skills; thoughtful, clear writer
Entrepreneurial spirit, agile, ability to pivot, try new things and test to success
Poised under pressure and comfortable influencing colleagues and senior leadership even if they are not "equal" in title/status
Demonstrated passion for and knowledge of TV and/or film content

Associated topics: cmo, community, endowment, facebook, government, newspaper, public relations, social media, solicitation, twitter

* Estimated salary

More Jobs Hiring Near Me!

Director or Vice President (VP) of Marketing

Reporting to the CEO, the Director or Vice President of Marketing will play a critical role in partnering with the senior leadership, current marketi…

Read More
50-Marketing Operations - Direct Marketing Analyst
Mission Federal Credit Union

At Mission Federal Credit Union, we're all about people, not profit. When we say,"Your success is our bottom line,"that refers to how we treat our em…

Read More
Business Development Manager
Koh Young America

Business: Koh Young America, Inc. (DBA Koh Young Research America) seeks Business Development Manager to develop strategic marketing policies and pro…

Read More
Marketing Intern
Miltenyi Biotec

As an intern with the Miltenyi Biotec Marketing Team, you will have the exciting opportunity to support the team in campaign lead projects and conduc…

Read More
Senior Oracle Business Intelligence Analyst + up to a 5% Signing Reward

JOB OVERVIEWA Carlsbad based service company is looking for a Senior Oracle Business Intelligence Analyst to join their team. Pay for the Senior Orac…

Read More
Market Research Analyst
Eunsung International

Market Research Analyst Collect/analyze data, identify markets, conduct research, database management & develop procedures. BA in Global Studies or M…

Read More
Manpower and Training Analyst
Booz Allen Hamilton

Job Number: R0072973 Manpower and Training Analyst Key Role: Assist DoD clients with the evaluation, creation, and review of training, manpower…

Read More
Vice President, Investor Relations & External Affairs: 2020-51
Mirati Therapeutics

Mirati Therapeutics, Inc. is a publicly traded (NASDAQ: MRTX) targeted oncology company focused on developing a pipeline of oncology products, includ…

Read More
C4I Data Analyst/Engineer

Business Group HighlightsDefenseThe Defense group supports the Department of Defense (DoD) mission to keep our homeland and its citizens safe. We pro…

Read More
Senior C4I Data Analyst/Engineer

Business Group HighlightsDefenseThe Defense group supports the Department of Defense (DoD) mission to keep our homeland and its citizens safe. We pro…

Read More