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Brand Overview:ascena retail group, inc. is a leading national specialty retailer offering apparel, shoes, and accessories for women under the Premium Fashion segment (Ann Taylor, LOFT, and Lou & Grey), Value Fashion segment (maurices and dressbarn), Plus Fashion segment (Lane Bryant and Catherines), and for tween girls under the Kids Fashion segment (Justice). ascena retail group, inc. operates ecommerce websites and approximately 4,800 stores throughout the United States, Canada and Puerto Rico.Ready to apply? We currently have an opportunity for a Senior Manager Loyalty & Credit Marketing-ANN to join our team located at our Times Square Tower-ANN-New York, NY 10036.
Sr MANAGER, LOYALTY & CREDIT MARKETING
The Sr Manager, Loyalty & Credit Marketing role is part of an energetic team that supports innovative thinking, having fun and work-life balance.
This role reports to the Director, Loyalty & Credit Marketing and will support the ongoing growth of the All Rewards loyalty & Credit card program across LOFT, Ann Taylor, Lou &Grey brands. S/He is accountable for executing a robust acquisition and lifecycle marketing strategy consisting of digital marketing and direct mails from inception through execution to achieve key business growth metrics. Additional responsibilities include managing the loyalty & credit marketing calendar, budgeting, analyzing campaign performance, and making recommendations to drive improvements in ROI and profitability.
This individual will need to collaborate cross-functionally with multiple internal stakeholders and with our external bank partner. Expert-level campaign management, organizational, communication and relationship-building skills are a must. We are looking for an individual that can manage multiple marketing campaigns simultaneously and thrive in a fast-paced retail environment.
S/he is client-centric in his/her approach and is able to work with CRM to interpret data, and provide recommendations based on analytics and ROI.
ROLES & RESPONSIBILITIES
? Work closely with the Director, Loyalty & Credit Marketing to establish goals and objectives for the loyalty & credit program.
? Collaborate extensively with our external bank partner to manage the credit marketing calendar, execute marketing campaigns, drive co-brand engagement, foster a productive working environment, and ensure adherence to legal and compliance standards.
? Develops omnichannel and channel specific credit marketing strategies to drive loyalty & credit engagement metrics and deliver against brand objectives in partnership with the Loyalty & credit Director.
? Innovates on offer strategies and creates a project plan/structure for test initiatives by reviewing ROI, target audiences, and channel performances.
? Develops creative briefs and oversees development of loyalty & credit marketing assets across multiple platforms within respective brand; maintains oversight to ensure creative is on-strategy and on-brand, partnering with cross-functional teams and brand stakeholders to ensure seamless execution
? Represents loyalty & credit in meetings and cross-functional alignments, partnering with key brand teams to ensure cohesive strategy and execution for loyalty & credit integration across channels
? Partners closely with Store Engagement team to support acquisition strategies and marketing material creation
? Partner with the CRM team to refine segmentation and improve campaign performance.
? Establish quarterly hindsight process to deliver results and influence future campaign outcomes
? Facilitate and drive productive, results-based discussions within key functional groups
? Act as subject matter expert on credit card and loyalty industry news, knowledge and best practices
? Manages a team of 2 people.
? Bachelor?s degree in Marketing or equivalent field
? Focus on retail marketing with experience managing a loyalty or credit card program required
? Minimum 5 years of marketing experience with strength in creating and executing marketing plans
? A highly collaborative team player with a proven track record to get things down on-time and on-budget
? Creative, strategic thinker and change agent
? Excellent written and verbal communication skills
? A client-centric, analytical and ROI based approach to decision making
? A keen understanding of the female consumer
#LI-SO1* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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