Inventory, consolidate and recommend the best way to go to market with our contacts in our existing database.
Analyze database health, cadence and recommend ideal contact strategies globally.
Design a governance process to determine how data can be updated in the Marketing architecture and institute a data cleanliness design.
Be an expert on deliverability, customer data quality and privacy/preference management
Collaborate with market expert consultants to build requirements and submit to vendors/IT for build.
Monitor cadence, establish ideal customer journey and contact strategy help program design outbound and inbound communications strategy and the suppressions/hierarchy to honor our customer preferences and cues.
Work with IT to understand key integrations and data measures to ensure compliance and accuracy in data quality
Required Education and Experience
Applicants must meet one of the following education and experience requirements:
5 years of relevant experience and a Bachelor s degree in Business Management or Marketing or its equivalent or
Minimum 2 years experience with marketing database operations.
Minimum 1 year experience of data analysis, reporting and presenting data.
Demonstrable experience creating, leading and managing marketing, CRM, and/or communication database campaigns.
SQL query experience is a plus.
Significant MAP (Marketing Automation Platform) experience a plus.
Able to visualize and share the story of why all types of data are critical to understanding Akamai s customer set and should be part of the marketing data architecture.
Expert in marketing data, database hygiene and customer relationship management function including customer base marketing, email marketing and/or mobile marketing.
Experience in suppression logic, communications hierarchies and opt-out/compliance across the globe
Understand and leverage key concepts of Modern marketing including customer centricity, customer journey and apply to technology and conceptualization of a marketing database.
Demonstrable ability to multi-task in an unstructured work environment.
Strong ability to collaborate across teams and able to seek the optimal solution.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.