Marketing Manager (Bayside)

Compensation

: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Principal Responsibilities:Build and manage email campaigns, including setting strategy, testing, launching, and analyzing resultsWeekly, monthly and quarterly KPI reporting of all campaigns, and make recommendations for corrective or optimization modificationsDevelop lead nurturing and lead scoring programs including but not limited to increasing organic page rankings, website and key landing pages traffic and conversionsCreate emails for launches, announcements, blog updates, lead generation, newsletter, and lead nurturingWork cross functionally across the Product, Sales, and Client Success teams to create, execute, and manage a full ABM initiative with Salesforce CRM integrationDevelop ideas for email nurturing campaigns, A/B tests, how to improve email marketing metrics; and execute on these ideas independentlyBuild automated, multi-touch lead nurture programs across the customer lifecycle in PardotEnsure all email campaigns comply with current best practices and regulations in the industry, including email deliverability, database hygiene, and compliance with opt-in laws and regulations as well as ensuring compliance with CAN-SPAM regulationsQualificationsPersonal Skills/Attributes/Qualifications:5+ years experience creating the strategy and executing campaigns within a marketing automation or email marketing platform.Preferred experience working with Salesforce.com, Pardot Marketing Automation Software, Adobe Premiere Pro and HTML. Candidates may have experience with similar platforms (Marketo, Hubspot, Eloqua).Strong proficiency and experience with email best practices, lead nurturing, marketing automation, and marketing analytics.Strong knowledge of HTML, CSS, and landing page creation as it integrates with CRM.Strong analytical skills and experience with email campaign reporting and data analysis.. Skillset Required: Email Marketing, * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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