Assoc VP, Marketing - SkinMedica
Compensation: $122,215.00 - $144,170.00 /year *
Employment Type: Full-Time
Industry: Executive Management
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AbbVie (NYSE:ABBV) is a global, research-driven biopharmaceutical company committed to developing innovative advanced therapies for some of the world's most complex and critical conditions. The company's mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter, Facebook or LinkedIn .
Envision working with energetic colleagues and inspirational leaders. Now, place yourself in that mix; leading discussions, asking the right questions and driving results. All while wearing jeans to work!
Associate Vice President, Marketing- SkinMedica
YOU ARE more than just a title, YOU ARE... An Innovative Leader.
You will lead marketing for AbbVie's skincare business, SkinMedica, DiamondGlow and Latisse including P&L ownership and close partnership with the head of sales, R&D, manufacturing and operations to drive growth. The main channel is the HCP dispensed channel, but also a focus on Ecommerce and retail. A Cross-Functional Collaborator.
You will lead key marketing strategy and execution including branding, positioning, pricing, packaging, social media and forecasting. The SkinMedica business is poised to have multiple product launches in the near term, so launch experience and project management is important.
Promote and develop brand awareness. You are responsible for the development and execution of the professional, consumer, eCommerce and digital brand marketing strategies to promote SkinMedica awareness to all audiences. Develop and articulate a clear brand voice and ensure it is integrated throughout all internal and external communications. Create comprehensive marketing communications strategy for all target segments and audiences.
Create innovative marketing strategies. Create, implement and analyze marketing strategies including content, advertising (digital and traditional media), public relations and promotions that drive eCommerce strategy.
Be a reliable leader. Lead interface to coordinate execution across Sales, Operations, Manufacturing, R&D team and key opinion leaders. Leads SKNM projects, timely market execution, as well as being the lead on other critical issues that affect goal achievement. Lead internal and external communication strategies and tactical execution. Develop targeted market demographics and analytics for consumer-related awareness in support of agreed upon strategies.Qualifications
Bachelor's degree in business or related field; MBA desired.
At least 10 years of progressively responsible marketing experience with a significant portion in brand management for a market-driven organization. Experience with 'lifestyle' products or multi-channel consumer packaged goods is a plus.
Proven track record of creating brands with outstanding awareness is required.
Must be adept with digital marketing and eCommerce strategies.
Experience with brand testing to ensure relevance and strength with key customer segments to ensure desired outcomes
Experience in leading the strategic and tactical planning function in a team environment, including strategy formulation, competitive and customer analysis, tactical program development, budget formulation and management, and proven plan execution skills.
Excellent analytical skills (e.g., market and competitive dynamics and business performance)
Comfort in a rapidly changing environment with competing and shifting priorities
Existing (or ability to develop quickly) connections to the industry to ensure positioning on the forefront of key trends in all or most of the key areas of digital media, including but not limited to: digital brand strategy, ecommerce, search, online advertising, mobile and social.
Superb communication skills required to gain internal support for strategic and tactical initiatives, and the ability to gain group consensus in a team environment that values industry knowledge, analytics and data-based decisions.
Ability to travel up to 40%.
For this role, we're looking for a leader who is:
Open and Authentic
#LI-JN1Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
Associated topics: care, festival, lead generation, media, newspaper, presale, product market, regulatory, solicitation, twitter
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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