Senior Manager, Ad Sales Marketing Product Knowledge

Compensation

: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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THE DIVISION'S STORY More than a century after P.T. Barnum, Ad Sales has proven that the entertainment business has changed and money is made when honesty, business acumen and industry knowledge come together to solve clients' problems. As the biggest breadwinner for the company, we are continually searching for way to bring new dollars into the fold. Driven by strong creative and rooted in data and strategy, we provide advertisers with the valuable exposure they need in the specific markets they want to reach. So if you've got an aptitude for data and planning as well as a salesperson's drive, we'd like you under our big top. Extra points if you can juggle.

THE ROLE: Senior Manager, Ad Sales Marketing Product Knowledge

Create compelling go-to-market materials (sales collateral materials, direct mail campaigns, trade advertising, upfront presentation tool kit, etc.) across A+E Networks' portfolio of platforms on behalf of the National Ad Sales organization to proactively increase the value perception of A+E Networks properties, platforms, franchises and programs.

MORE ABOUT WHAT YOU'LL DO:

  • Write materials such as POVs, e-newsletters, e-blasts, project briefs, sales go-to-market playbooks, B2B trade ads, background documents and presentation talking points for sales team
  • Synthesize, interpret and "translate" data and research findings into sales communications
  • Create, develop and manage cross-property sales materials - presentations, videos, one-sheets, calendars, etc.
  • Develop and implement strategic messaging in relevant trade publications. Work with counterparts in research, PR, programming and marketing to ensure efficient, effective and accurate positioning.
  • Manage development of compelling multi-media presentations and deliver accompanying collateral to sales.

WHAT YOU'LL LEARN:

First and foremost, as a member of A+E Networks Ad Sales you will learn how to be a team player in a fast-paced, innovative environment. You will learn how to become a content matter expert in every aspect of our business. From programming to marketing to research and analytics you will learn the mission for each brand, the content they represent and the audiences they reach. You will learn how to take this knowledge and share it with current and potential advertising partners. You will learn how to persuade them to partner with us. You will learn budgetary goals and how the ad sales team is on the frontline in generating revenue for the organization. You will learn how to build relationships inside and outside the organization. You will learn how to have fun throughout this process. You will learn that this is a special place to work.

YOUR STORY: [+BEHAVIORS] (what you need to have)

  • Excellent writing, presentation & strategic planning skills
  • Excellent communication, organizational and strong analytical skills
  • Advanced PowerPoint technical and design strength, along with strong Word and Excel skills
  • Strong understanding of sales research and the ability to analyze, interpret and integrate data into persuasive stories
  • Strong conceptual skills, solid strategic instincts and the professional maturity needed to understand the needs of advertisers and sales management and communicate those needs effectively with our consultants, programming and marketing groups
  • Good judgement, willingness to take calculated risks, efficient decision-making acumen
  • Ability to undertake complex assignments, meet tight deadlines, operate with a strong sense of urgency and thrive in a fast-paced setting.
  • Alertness to ever-evolving ad sales needs both collectively and individually
  • Awareness of competitive activity and industry trends, in order to proactively create new approaches to address changing marketing issues and needs
  • Strong knowledge of cable industry
  • Project management track record.
  • 5-7 years of Marketing/Promotion experience in an ad sales environment; ad agency experience a plus

THAT SOMETHING EXTRA: If you've read this far, you're likely a great fit for usand maybe you're fluent in sign language, have studied the circus arts or are currently writing a screenplay. If you have a special skill or backstory that might directly or indirectly help you succeed in this role, we'd love to hear about it in your cover letter. * A+E Networks is proud to uphold an equal opportunity employment policy and employs personnel without regard to race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, physical or mental ability, veteran status, military obligations, and marital status. This policy also applies to all employees, consultants, and third-party workers. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation. We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.


Associated topics: branch manager, director of sales, leader, management, regional sales manager, sales management, sales manager, shift lead, supervisor, territory manager * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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